The Research On The Development Path Of Dangdai Bimonthly In The Internet Age

Dangdai Bimonthly is one of the most representative large-scale literary journals in our country.It is an important carrier for inheriting our literature,art and spiritual civilization,as well as an important part of our national cultural life.With the popularity of mobile internet,the living environment of Dangdai Bimonthly has undergone new changes.The problems such as single content,lack of excellent works and loss of readers' audience group have become the major problems restricting the development of Dangdai Bimonthly.Based on the theories of editing,communication and readership,this paper explores the development path of Dangdai Bimonthly in the new media environment.This paper adopts the literature research method and the interdisciplinary research method to compare and analyze the relevant theories of the development path of literary journals,and uses the methods of text reading to sort out and analyze the works published by Dangdai Bimonthly,explore it's own development characteristics,and put forward targeted development countermeasures that are suitable for the current situation of the journal.The full text is divided into four parts: The first part is the introduction,which briefly discusses the research background,research significance,the development status of literary journals and the general situation of Dangdai Bimonthly;The second part focuses on analyzing the advantages and disadvantages of Dangdai Bimonthly;The third part is the key chapter,elaborating on the specific development countermeasures of enriching periodical literary form,improving periodical content quality and realizing online and offline symbiosis in view of the development dilemma of Dangdai Bimonthly.The fourth part is the conclusion.which summarizes how Dangdai Bimonthly realizes the best combination of cultural attribute and commodity attribute,how literary journals realize the maximization of economic benefits while adhering to the spiritual value,and puts forward some suggestions for further and comprehensive research on the literary journals.It is hoped that this paper will provide some reference for the development of similar literary journals by exploring ways to enrich literary forms,improve the quality of journal content and realize online and offline symbiosis.