Research On The Reform And Development Of Digital Publishing In The Era Of Artificial Intelligence

The third wave of artificial intelligence has arrived,which supported by the Internet,big data and deep learning.The practitioners from all walks of life have felt the strong impact and influence in their ideas and practices.Digital publishing industry is also facing disruptive changes and development.The release of The new generation AI development plan in July2017 marked that AI was included in the national strategic level and became the focus of future international competition.From the content released by the plan,the rapid development of artificial intelligence will have a disruptive change to the publishing industry,and will push digital publishing into a rapid development stage.This paper will take the artificial intelligence era as the background to study the changes and future development trend of digital publishing in the tide of intelligence.The main content of this paper is as follows:In the first part of this paper,the background,theoretical significance,research purpose,research status at home and abroad,research methods and innovation points of digital publishing in the era of artificial intelligence are expounded.The purpose of this study is to comb artificial intelligence technology to bring China's digital publishing of technological revolution and industrial revolution,and analyze the background of intelligent digital publishing is facing difficulties and challenges,try strategies for coping with difficulties and challenges,the development trend of artificial intelligence technique,intelligent forecast and digital publishing in the context of the possible future of industry transformation.It makes some contributions to the systematic and classified research on digital publishing under the intelligent background.The second part of this paper mainly reviews the definition and development of artificial intelligence and digital publishing.Under the background of escalating in artificial intelligence,all walks of life are actively explore and transformation,the digital publishing to intelligent is an important part of the whole wave of intelligent,is also a cultural production and the future trend of the information industry,basic definition helps to clear this study more comprehensive insight into the development of digital publishing to intelligent trajectory.The second part also analyzes the reality basis that the artificial intelligence technology make digital publishing develop to intelligent,which mainly includes intelligent technology constantly updated,intelligent industry continued to expand,and intelligent trend to strengthen the publishing industry.This chapter mainly lay a foundation for the followingresearch.The third part is a core chapter of this paper.Based on the analysis of the trend and opportunities of the combination of artificial intelligence technology and digital publishing,this chapter summarizes the micro technological changes brought by artificial intelligence technology to China's digital publishing by fully combing the relevant research literature at home and abroad and referring to the perspective and methods of previous studies.At the micro level of the specific process of digital publishing,the development of artificial intelligence technology has brought about changes in six links of publishing,including topic selection planning,content production,content editing,content marketing,content consumption and reader information feedback.This part elaborates on the specific changes at the micro level.The fourth part is a core chapter of this paper,too.Comparing with the third part of the micro level,this chapter mainly embarks from the macro level,artificial intelligence technology bring changes to the digital publishing industry,including intelligent era of digital publishing related policies,industry integration,profit model,talent and so on.The fifth part is also a core chapter of this paper,on the basis of above research,analyses the background of intelligent digital publishing is facing difficulties and challenges,such as division of human remains to be perfect,content industries and insufficient data to support,artificial intelligence technology industry itself has some weaknesses can't adapt to the publishing industry,as well as some relevant ethical problems of artificial intelligence began to appear,and the intelligent publishing processes complicate copyright issues.Based on the analysis of the digital publishing after facing the development bottleneck,the fifth part try to give the corresponding coping strategies,such as changing development thinking,go the way of integration development,insist on better content,attaches great importance to the cultivation of interdisciplinary talents,as well as promoting the refinement of copyright protection system.The sixth part of this paper mainly analyzes the development trend of digital publishing.With continuous breakthrough development of intelligent technology,the development trend of digital publishing and presented the corresponding development trend,digital publishing has become increasingly blurred border with spread,and the digital publishing will fully realize content customization,the learning cognitive ability of artificial intelligence is further developed,and the related legal problems of digital publishing will getmore and more attention.