| Innovation is the source of human progress and the eternal topic of social development.Innovations led by social technologies,mobile technologies,data analytics and cloud computing are upending the old world and shaping the new.With the arrival of the information age characterized by mobile Internet,the disruption,reconstruction,crossover and integration of the media industry have become the new normal,and media innovation is imperative.Listed media companies emerge one after another,if not in line with the contemporary,will inevitably be eliminated,publishing media enterprises to stand out in the contemporary society,it must be innovative.With the increasing transformation and upgrading of enterprise development,different enterprises begin to explore the value chain model suitable for their own development.A good enterprise value chain can provide enterprises with sustainable competitiveness and increase their value.To create value and maintain competitive advantage,enterprises should,in fact,maintain their advantages in certain strategic links of the value chain.The advantages of enterprises can be derived from the adjustment of market scope involved in value activities,or from the optimization benefits brought by the coordination or Shared use of value chain among enterprises.This paper is divided into six chapters.The first chapter is the introduction.The second chapter expounds the concept of value chain and its innovation,introduces the basic situation of China South Publishing & Media and the composition of the value chain,extracts the six main businesses and the distribution of revenue inside and outside the province,and demonstrates with data charts.It is concluded that central south publishing media mainly focus on publishing and distribution,and its business is highly concentrated in Hunan province.Chapters 3 and 4,respectively,of China South Publishing & Media macro environment and industry environment are analyzed,and then combined with the company's overall environment,using the potter five model and SWOT theory,the internal environment are summarized,and using the four quadrant analysis to its existing several big main business,open to the analysis,mainly derived from the central south the issue of publishing media,publishing,news Media and so on several main business,through summing up to reflect the company's development direction.The fifth chapter analyzes the operating performance of China South Publishing & Media,and concludes that the company has great development potential after going public,and the amount of capital is very sufficient.At last,a summary of the above is made,and the existing problems and reasons are briefly summarized.This paper summarizes the innovation of value chain of China South Publishing & Media: the innovation of production mode,the innovation of business model(multi-media + whole process,culture + finance,online + online,going global)and the innovation of system and mechanism.The last chapter puts forward the optimization strategy of the value chain of China South Publishing & Media,and gives corresponding Suggestions and strategies in terms of capital,diversification,capital operation and talent.BasedOn the perspective of value chain innovation,this paper analyzes the business activities in the value chain of China South Publishing & Media,aiming to improve the value of enterprises,improve the value chain of enterprises,and expect to contribute to the development of the entire cultural industry. |
