The New Media Use And Public Affairs Participation Of Young Migrant Workers

Taking public affairs participation as the core concept,this paper selects Foxconn Technology Group,the world's largest electronic industry technology manufacturing service provider,as the research site,under the background of information technology change and stratification.Focus on the disadvantaged groups in the lower levels of information-young migrant workers.From the perspective of communication,this paper investigates the new media use behavior and public affairs participation practice of young migrant workers,and probes into the influencing factors of young migrant workers' participation in public affairs.The study found that,on average,young migrant workers use new media for online activities for about 2.51 hours a day,and mobile phones become the main types of new media tools.The proportion of young migrant workers who use mobile phones to surf the Internet has reached 94.9 percent.Access to information motivation is the most important motivation,e-commerce content(online shopping,online payment)is the most popular among young migrant workers.Young migrant workers use new media to obtain current affairs knowledge is not high,participation in the expression of opinions is low,consumption issues(such as food safety,prices)is a more frequent topic of discussion,rarely participate in units and social public activities;Although young farmers Migrant workers have a certain sense of citizenship,but their willingness to participate in public affairs is not strong.Through multilevel regression analysis,it is found that the motivation of obtaining information,the preference of news information,the motivation of expression of opinions and the motivation of entertainment are the four important variables that affect the participation of public affairs.Entertainment motivation has a significant negative impact on public affairs participation.New media plays a dual role of empowerment and reduction in the participation of young migrant workers in public affairs.In the process of participating in the public affairs of young migrant workers,whether the role and value of the new media can be brought into full play depends to some extent on the "instrumental use" or "ritualistic use" of the new media used by the young migrant workers.The obstacles faced by young migrant workers in the process of participating in public affairsinclude: the media literacy is generally low,the consciousness of subject participation is lacking,and the participation of institutionalized organizations is absent.It is necessary to make use of new media to promote the participation of young migrant workers in public affairs: We should carry out the new media literacy education for young migrant workers,improve the ability of young migrant workers to use the new media to increase their power,and strengthen the collective speaking rights of young migrant workers.