A Study On The Communication Effect And Promotion Strategies Of Playing In Countryside In Ethnic Minority Areas

In order to strengthen the construction of grass-roots public cultural service system,improve the spiritual and cultural outlook of rural areas,the project of sending operas to the countryside for the benefit of the people has made outstanding contributions to the prosperity of rural culture and the promotion of Rural Revitalization since it was launched.General Secretary Xi Jinping put forward in the report of the Nineteenth National Congress that we should vigorously develop socialist literature and art and strengthen the construction of literary and artistic contingents.We will promote the development of cultural undertakings and industries,improve the public cultural service system,carry out in-depth cultural projects for the benefit of the people and enrich mass cultural activities.Under the background of rural revitalization,the prosperity of grass-roots mass culture has been put on the agenda.At present,as an important part of cultural countryside,what is the effect of delivering operas to the countryside in the process of implementation? What are the problems in the process of development? What are the causes of these problems? These are the focus of this paper.Starting from the actual situation of Enshi Prefecture,this paper investigates the activities of Enshi delivering operas to the countryside,and analyses the communication effect of Enshi delivering operas to the countryside by means of questionnaire survey and in-depth interview.The paper is divided into four parts.The introduction part is to introduce the background and significance of the topic,sort out the relevant research at home and abroad,explain the research methods and innovations,and define the relevant concepts.In the second chapter,the dissemination effect part,taking investigation and research as the research method,chooses the research object of the township villagers' Committee in Enshi minority areas,and analyses the dissemination process and effect of sending operas to the countryside,which is presented through specific survey results.Chapter three analyses the problems existing in the process of delivering operas to the countryside in Enshi Prefecture.By sorting out the relevant data of the questionnaires on the activities of delivering operas to the countryside,investigating the principal directors and some cultural workers who visited the units of delivering operas to the countryside,combining the interview content with the current practical problems,the main problems existing in the process of delivering operas to the countryside in Enshi Prefecture are summarized as Lack of ability,inadequate innovation in communication content,traditional communication channels and lack of feedback mechanism in communication.Chapter IV,aiming at the existing problems,starts from the theory of communication,applies the theory of knowledge gap and participatory development,and proceeds from the subject,channel,content and object of communication,draws lessons from the domestic advanced grass-roots public cultural service model and mass cultural cases,and combines the actual situation of Enshi with the discussion of the strategies to improve the communication effect of sending operas to the countryside.Slightly.The conclusion summarizes the research results of this paper,the perspective that can be studied in the countryside in the later stage,and the shortcomings of the analysis paper.