The Effect Of Artificial Intelligence On Audiovisual Information Dissemination

In recent years,artificial intelligence technology has developed rapidly,affecting all areas of humanity,and research in the field of communication is not mainstream.However,in the era of digital technology,artificial intelligence has an increasingly strong influence on information dissemination.In the current content upgrade,simple video,audio and interactive audio-visual content dissemination become the main information of artificial intelligence,so the information dissemination mentioned in this article is for the dissemination of audio-visual information.This paper will discuss the origin and development of artificial intelligence,the application status of artificial intelligence in the media industry,the positive influence of artificial intelligence on the transmission of audio-visual information,the negative impact of artificial intelligence on the transmission of audio-visual information and the countermeasures.The positive impacts include combing the artificial intelligence of the communicator,the borderless immersion of the media,and the change of the principle of the people.Negative influences discuss the phenomenon that the communicator's bad information feedback misleads the robot,the "ceiling" dilemma of machine news in the content of communication,the information leakage of the audience and the emergence of data oligopoly,and the dissemination effect of information mortuary and information content.And propose corresponding coping strategies.The article draws on and summarizes the practical application of man-made at home and abroad in the field of media,and draws the above effects.In the process of audiovisual information dissemination,the concept of traditional communication,such as transmitter,media,gatekeeper,and recipient,has been expanded.The emergence of artificial intelligence has gradually broken the boundaries of these concepts,and each person and each artificial intelligence operation.They are all communicators,media,gatekeepers and recipients.On this basis,of course,the channel of communication and the effect of communication also have a subversive effect.Of course,challenges in the face of opportunities also coexist.In the face of complex network information,how to reduce the impact of bad information,how to ensure data security and monopoly,are the focus of this paper.In summary,the spread of audio-visual information has a huge impact on human beings in academic or real life.The impact of artificial intelligence on it has caused the concept of communication to be broken,the traditional information production process has been changed,and the harm in data dissemination has been amplified.