On The Strategy Of Reading Promotion Through Academic Library-Student Associations Cooperation

Reading promotion refers to a series of reading activities carried out by an organization or an individual to enhance reading comprehension and reading ability of a specific group.As an important reading promoter,academic library have long-term commitment to the campus reading promotion activities to create a reading atmosphere for the scholarly campus and enhance the reading quality of the college students.However,In the new era and the new environment,academic library need change and innovation to adapt the changes of library and reader's need.It is an important measure for academic library to cooperate with student associations.With the help of student associations,they have realized the complementarity of resources and help improve the effection of library's reading promotion,thestudent community also find new chances.This paper takes the associated reading promotion as the research object,and gradually explores the core elements of the associated reading promotion through network research,case analysis and grounded theory analysis.On this basis,it proposes the cooperative strategy of the associated reading promotion.The article first defines the concept of the associated reading promotion.The associated reading promotion is an cooperation.it is initiated by academic library or student associations,the aim of the cooperation is improving reading effect by resources complementary.The article firstly reveals the type,characteristics,purpose and meaning of the associated reading promotion.Secondly,the article investigates the situation of the associated reading promotion in the nation and designs the investigation plan,according to the plan,it comprehensively investigates the situation of the associated reading promotion of the 31 universities in Yunnan Province,and analysis the 5 typical universities.Thirdly,on the basis of the five universities,use the grounded theory method,12 core elements such as responsibility element,system element,development element consciousness element,etc.is defined.Finally,according to the core elements,11specific cooperation strategies such as multi-form coexistence cooperation strategy,flexible task assignment strategy,soft and hard index combination approval strategy and so on are proposed.