| The people's livelihood TV news is a miniature of China's social development and people life,urban TV livelihood news is more specific performance of the microcosm,apply the way of the news show the different areas of the people's living environment and living condition and mental outlook,record the past and present,of every city's development at the same time affects the future of urban development.Our country executes the central,provincial,city and county "level 4" policy,the urban TV is a terrestrial channel except for CCTV,provincial satellite TV and county-level radio and television stations,mainly rely on the people's livelihood news station.Launched "nanjing zero distance",since 2002,the television livelihood of the people news through the nearly 20 years,has become a spotlight in the history of Chinese television history,it is the tide of China TV news reform of leading role,open the TV news in the first round transformation,at the same time,enrich the types of television news shows,in expressing public opinion and reflect the people's livelihood,community,social hot spots,focus and difficult point to capture mining has made significant achievements.However,in the development of TV livelihood news in the past 20 years,TV livelihood news shows more and more fatigue and senility.Problems such as homogenization of news content,overlapping themes and obsolete forms of expression are increasingly troubling producers and disseminators of TV livelihood news.Compared with provincial TV stations,the livelihood news of city TV faces more obvious difficulties due to the restriction of technology,talents,mechanism and positioning.Around 2008,TV livelihood news shows showed a downward trend.The rise of the Internet development belt of the great challenge to traditional media,at the same time,social media developed greatly release the citizen journalism production space,Internet video sites and mobile terminal application software,such as news fast development is largely squeezed the development space of city people's livelihood news,the audience erosion is obvious.Therefore,the city television livelihood news transformation is imperative.However,the transformation process of urban people's livelihood news is extremelydifficult,with fierce market competition to carve up the audience and limited development space to restrict content production.With the continuous progress of The Times,both the traditional media market and the new media market are radiating a strong momentum of audience competition.At the same time,on the one hand,due to the weakness of the administrative region level,the city station naturally shows the lack of talents,technology,capital and other resources.On the other hand,compared with the loose market environment of Internet media,the system and mechanism of traditional TV media are relatively limited.In addition,a city people's livelihood news in the content of the traditional manufacturing problems highlighted increasingly,in particular,there are reports content homogeneity phenomenon,the problem such as entertainment tendency,however,in terms of new media content production,city people's livelihood news production for weibo,WeChat under-utilization new mobile platforms,such as polymerization with media development consciousness is weak,all this also reflects the city of the people's livelihood news content production are behind the division of labor is not clear,lack of thinking is relatively new media.Therefore,the development of people's livelihood news in city TV faces the dilemma of internal and external communication,which requires a comprehensive and objective view of the existing problems,and in-depth understanding and analysis of the reasons,in order to explore the road for its future development,so as to optimize the content production of people's livelihood news,and truly realize the "content is king". |
PDF Full Text Request