| With the progress of society,people's willingness to travel is increasing.Under the background of global tourism,tourism shows a blowout development trend.Nowadays,the maturity of new media technology provides more convenient and diversified channels for the dissemination of urban tourism,and the dissemination of urban tourism image has gradually transited from traditional media to new media.Under the background of "Internet +"era,how to use new media's innovative gameplay and mode for effective marketing and help urban tourism development has become an increasingly important topic.Short video as a new communication tool,because of its strong social attributes,short duration and low technology threshold,has entered the public's vision with its strong momentum of development.In many short videos,"tremble" is undoubtedly one of the best,loved by young people,can be said to be the most popular short video,has become an important position of brand marketing."Tremble" not only shares the beautiful scenery,but also inherits and continues the city culture,so that people can feel the city's characteristics more vividly,making the city tourism marketing more three-dimensional and vivid,so as to meet the needs of different audiences,tremble has become an important means of city tourism brand marketing by local governments.Based on this background,this paper mainly studies the marketing significance of "jitter" short video in tourism cities under the new media environment.Taking "Xi'an" as the main case,this paper analyzed its propaganda in tremble,analyzed its advantages and existing problems,and put forward optimization suggestions.It is hoped that it will provide reference for the current marketing of urban tourism and provide a new development opportunity for the dissemination of urban image. |
