Construction Of Chinese Image In Current Traditional Culture TV Programs

In the mass media,television has become an excellent way to construct a national image because of its own characteristics.The traditional cultural TV program draws on the profound Chinese traditional culture and has profound connotations and excellent production.It has made useful explorations in telling Chinese stories,transmitting Chinese voices and exporting Chinese values,and constructed a good Chinese image.Taking the current excellent three-class traditional cultural TV program on behalf of "Lang Reader","National Treasure" and "Chinese Poetry Conference" as a research sample,it helps us to accurately grasp the Chinese image,construction strategy and value of such program construction.Judging from the main factors of a country's image,traditional cultural TV programs mainly focus on three types of "soft images" : Chinese cultural image,Chinese social image and Chinese image,and "soft image" to build China's "soft power." This kind of program uses a representative Chinese symbol,which is intuitively presented to the audience through artistic treatment,and is supplemented by sensible and audible elements to establish a communication dialogue between the audience and the heavy Chinese civilization.bridge.Traditional cultural TV programs have attracted more attention by adding entertainment elements,and the natural image of entertainment has attracted more people's attention,making the image of China bearing it more likely to be recognized and accepted.At the same time,through the shaping of the sense of ritual and the function of “the sacredness of the sacredness”through the ritual,the traditional cultural TV program realizes the emotional awakening and connection,achieving the output,strengthening and identification of the values,thus contributing to the realization of the image of China.Identity.Thinking about the value of such programs from the perspective of national image,it clearly points to the cultural identity and ideological function of the program.Faced with the challenges of the globalization context and the age of the media,traditional cultural TV programs should actively change,adapt to changing market and audience needs,and maintain a lasting impact with rich program content,innovative program formats and sophisticated production standards.Force,with the rise of cultural products,has become a living force for the construction of China's image.