Field Study Of UGC Comment Area In Social Media

The interaction of social media and the initiative of the UGC model enable netizens to master the right to speak.As the subjective consciousness of the people has gradually increased,the initiative and participation of voices in different media have increased,especially the emergence of microblog,which has caused profound changes in the form and dissemination effect of user comments.Commentary area has become an import:ant source for people to express and obtain opinions and information in the era of social media.The commentary area relies on technical support to enable real-time publishing,real-time interaction,big data push,and rapid aggregation of users,guiding users to actively produce discourse content.On the one hand,it realizes the discussion of relevant social hot events by netizens.On the other hand,it forms a virtual interaction space with field attributes,and constructs a scene for evaluating network events.The commentary area has gradually become an important window for people to understand the direction of consensus and public opinion.Therefore,this paper mainly selects the representative of social media—the representative comment area in microblog as the main analysis object.Taking Bourdieu's"field" theory as the main research theory to explore the essence and field attributes of the commentary area.First of all,it traces through the process of change of the voice authority to explain the background of the formation of the comment area and to clarify the current development status of the social media comment area.Secondly,this paper analyzes the details about field attributes of the comment area.combined with the content analysis method,from the construction of the "field" model combined with the specific comment area sample to define the relationship structure,operation logic and user habits of the field.Discovering capital is the fundamental driving force behind the operation of the comment area.Furthermore,the main features of the field are clarified by analyzing the presentation form of the comment area.Finally,from the perspective of modernity,this paper reflects on the user behavior in the field of the comment area.This article is aiming to discover the characteristics of the times when users express their opinions through virtual space by exploring the commentary area,hoping it could helping to have a deeper understanding of this phenomenon to create the value of communication.In conclusion,this paper draws the following conclusions through research:First,in the era of social media,as a space for producing content to express users' opinions,comment area has the attributes of aggregation and interaction.secondly,the essence of the comment area is that in social media space.Within the user,the user interacts with the production and interaction of the commentary discourse,thereby accumulating the public virtual space in which the capital gains the implicit power relationship between the discourse power and the influence.Finally,through reflection,this paper claims that the modernity problem reflected in the comment area is mainly reflected in the influence of virtual scene on user's cognition,the carnival tendency of user behavior,and media platform control network public opinion,etc.