Content Production Analysis Of Local Media News Client

In the past two years,with the continuous development of the mobile Internet,the growth of mobile Internet users has entered a slowly rising stage,and the overall growth rate has shown a downward trend,and the population flow dividend has gradually faded.The cross-border competition in mobile news and information industry is increasingly fierce,and platform integration,differentiation and upgrading have become the trend.The focus of market competition has changed from the early click volume competition and content barrier construction to the return of value and deep cultivation of users.Using big data,cloud computing,artificial intelligence and other technologies to improve the ecological function of the platform,create AI+ media,and explore intelligent social media have become the mainstream trend of industrial development and media ecological reform.This article takes the cover news client as an example to conduct a comprehensive analysis of the content production mode of the local media news client through field investigation.The article is divided into six parts,the main research contents are as follows: The first part is the introduction,which fully discusses the research background and significance of this topic,research status at home and abroad,research methods and research innovations.The second part mainly analyzes the content production status of local media news clients.Analyze the current competitive advantages and development trends of local media news clients in the content production field,and clarify the feasibility of news client construction.In addition,by analyzing the development dilemma of local media news client,we can rationally understand its development status.The third part,from the platform construction,user positioning,content production and media value four aspects of the cover news content production ideas.With the vision of "building a pan-content platform",the cover news aims at young users,drives the content transformation and upgrading through technological innovation,and gives full play to the advantages of media,endowing the technology engine with values.The fourth part analyzes the content production mode of cover news from the aspects of system reform,content source,process reconstruction and content release.The author finds that under the institutional guarantee that the newspaper and the news client are integrated,the cover news integrates the media characteristics,technical advantages and user participation in expanding the source of the source on the content source;In terms of production process optimization,the cover news uses AI and other technologies to reconstruct the production process,strengthen the integration of various content forms in news reports,improve teamwork,and accelerate the transformation of all employees in the business field.In content push,the cover news highlights the characteristics of timeliness,content precision,channel diversification,and user autonomy.The fifth part analyzes how the political,organizational,market and cultural factors of cover news affect the content production of the cover news from the perspective of media control.The author found that policy guidance,qualification review and value orientation have expanded the development space and media advantages for the cover news.In the organizational control,the internal control of the group,the operation control of the editorial department and the content control directly affect the whole process production of the cover news.In market control,the cover news pays more attention to exploring user value in daily production,professional production and information interaction,so as to realize the transformation of influence into capital.In cultural control,the cover news has shaped the corporate culture represented by the spirit of the Iron Army.At the same time optimize the staff structure and talent management system,so as to maintain the corporate culture.In the sixth part,combined with the current local media news client content production problems,the optimization strategy is proposed.The author believes that local media should need to fully optimize and upgrade the system model,content innovation,technology application and personnel structure.To stimulate its production potential and to play the professional characteristics of the media.While ensuring the efficient operation of content production,we should also take into account the production enthusiasm of the editorial staff.