| In the process of constituting Yuhang into a "City of Innovation in the Whole Region",there is a critical issue that the soft power development of Yuhang and hard power do not match each other,including insufficient regional resource extraction,unclear communication characteristics,scattered and single communication elements and absence of top-level concept.This design,through the re-evaluation and re-study of the resources in yuhang district,aims to formulate the communication ideas and countermeasures in line with the development status and development demands of Yuhang district.In the same time,this design is going to analyze both domestic and foreign cases of regional soft power construction and typical brand image communication.The main innovative points in this paper lies in the "Dream Yuhang,the Future of Science and Technology" concept design and logo image design,and the spread of the project design.This paper aims to an influential and transmitted landmark project in telling good Yuhang story and developing Yuhang soft power.At the same time,it provides an example for the new round of brand building in hangzhou city and for the regional construction and image communication in other transitional region. |
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