| Technology is the primary productive force,and the development and promotion of the media field is no different.With the development of the Internet and mobile Internet and digital technology,the traditional era of reading newspapers has been reduced.The technology-driven media fusion has swept the traditional media.Whoever first transforms the traditional editorial office to run the newspaper,whoever wins the media influence and attention recognized by the audience in the immersion of media information is the first to win the media convergence."People's Daily" has always been at the forefront of the integration process,and its integration of news works has also been welcomed by the market and the audience.Whether it is the media integration of People's Daily or the innovative development of its integrated news production,it can be called integration development.Pointing to the target.This paper has research value for the research of the production of the fusion news of People's Daily.Moreover,this paper combs how the integration concept is integrated into the news production in the process of traditional media transformation,aiming to produce a fusion of news works that meets the needs of the audience and reading habits,and continuously optimizes the development strategy to help the People's Daily.Improve the influence of news communication.In terms of research methods,this paper mainly uses the research methods of literature research,content analysis,questionnaire survey and in-depth interviews to explore the shortcomings and causes of the integration of the People's Daily in the development of news,combined with the People's Daily.The empirical analysis of the development of media convergence proposes an optimized path and development trend outlook for convergence news development.According to research ideas,this article has eight main parts:Chapter 1,Introduction.This paper briefly expounds the background of the research and the significance of the research,expounds the research status and main results at home and abroad,and introduces the main contents,methods and research difficulties and difficulties.Chapter 2,Integrated news production overview.Mainly combing the concept of fusion news,generating background and main content.Chapter 3,The People's Daily combines the history and characteristics of news production.The development of time and integration of news production analysis and the characteristics of integrated news.Chapter 4,The analysis of the status quo of the People's Daily's integration of news production.Through the text analysis,questionnaire survey and in-depth interviews of the People's Daily's news fusion,the author analyzes the development status of the People's Daily's integrated news production.Chapter 5,under the perspective of media integration,the People's Daily has developed the advantages of integrating news.Combining the "People's Daily" to integrate the status quo of news development and the integration measures in the process of media integration,analyze the advantages of its development and integration of news.Chapter 6 is about the problems and causes of convergence news in the People's Daily under the perspective of media integration.Based on the empirical analysis of People's Daily in the previous chapter,it summarizes the problems and causes of convergence news in People's Daily under the perspective of media integration.Chapter 7,"People's Daily" in the context of media integration,integrates news development optimization strategies and trends.According to the analysis of the problems and causes of the news of the People's Daily in the previous chapter,this paper analyzes its optimization path and development trend.In conclusion,the content of each chapter of the full text is summarized,and the problems and causes of the development of the news of the People's Daily in the media fusion are summarized,and the optimization path and development trend prediction are proposed,which achieves the preset goals of this study.The main points of this paper are as follows:(1)The following three aspects of the integration of the People's Daily in the field of media integration: First,the integration of news in the early stage of integration is obvious and the interaction is not high;Second,the integration of news does not form normalization.Production mechanism;Third,the low level of satisfaction with users of news dissemination needs to be improved.(2)"People's Daily" integrates news development strategies.First,it starts with user interaction and improves differentiated competitive advantage.Second,it starts with the media organization and profit model of People's Daily,and forms a normalized production mechanism for news integration.Third,it strengthens users.The relationship between connections and precision dissemination to enhance their integration of news user satisfaction.(3)"People's Daily" integrates the development trend of news,The author believes that the development trend of convergence news will focus on the integration of news production and dissemination of intelligent development trends,convergence news focus on dialogue and negotiation,and convergence news protection. |
PDF Full Text Request