Research On The Development Status And Strategy Of Social Short Video APP In China

In recent years,with the rapid development of mobile internet technology,changes in the social environment,the support of national policies and the injection of industry capital,social short video app is booming in China,and gradually developed into a new enthusiasm for the mobile Internet industry.In the development of social short video app in China,it mainly experienced two stages: the exploration period of sharing content through social platforms and the development period of interaction based on own communities.Currently,China's social short video app is mainly divided into three types: social short video app based on PGC,social short video app based on UGC and short video app in PUGC.Because our social short video app can break the time and space boundaries of social interaction,fully demonstrate the user's personality and meet the needs of users,this has attracted a large number of users and received a high level of attention.In the development of social short video app in China,because the content is similar,there is no new idea,more entertainment and vulgar content,the user's willingness to share and share is not strong and the quality is mixed,in addition,the user experience provided by the application platform is poor,the platform's profit model is relatively single and unstable,the marketing methods used are not rich enough and there are loopholes in the supervision and management mechanism of social short video APP,therefore,the quality of UGC content in social short video app needs to be improved,user loyalty is not high,the profit model is not yet mature,the user's personal privacy is exposed to the threat of disclosure and some elements of the platform are suspected of violating the law and regulations,in turn,it has affected the healthy development of China's social short video application industry,it has also caused many adverse effects on society.In order to alleviate the development difficulties faced by China's social short video APP,ensure that the industry can develop in a healthy and orderly manner,social short video app should improve the quality of content produced by ordinary users in content,support creative individuals and teams,optimize the content production incentive mechanism of the platform to continuously improve the production quality of UGC content.In terms of users,it is necessary to cultivate the user's usage habits and expand the short video application platform function,to enhance its use of theplatform.In terms of operations,the urgent task of our social short video app is through innovative advertising placement mode,conduct brand marketing,introduce member payment function and link sales with e-commerce platform to enrich the profit model of the platform,thereby helping the platform to better realize business realization.In the face of the regulatory difficulties of our social short video app,it must adopt a comprehensive supervision and management mechanism,optimize governance of the industry through the cooperation of the government,the platform,and the users,to ensure its healthy and orderly development.