Research On The Data Journalism Of The Paper's MEISHUKE Column

Data Journalism,also known as "data driven news",is an attempt made by the global news industry in the development and transformation of the big data era,and is the most important development direction of the future news industry.Different from traditional news reports,data journalism takes data as the core element of driving reports and visualization as the main presentation mode,which is a profound change in the way of news production.Under the impetus of the reform of news industry in the era of big data and the tide of practice of data news at home and abroad,the Paper's Data Journalism emerged at the historic moment.With the consistent innovative consciousness of Oriental Morning Post,in the rich soil of the transformation of the surging news network and the genetic transmission of the visual news transmission of Oriental Morning Post,it has stepped out of a way of Professionalization under the fierce competition of domestic data news environment.This paper chooses the Paper's MEISHUKE Column as the research object,takes all the data journalism reports(2016.6-2018.12.30)currently available in this column as the sample,through investigating the practice status of the Paper's MEISHUKE Column,analyzes its characteristics in content and form,and puts forward corresponding optimization suggestions for its current shortcomings.The data journalism of the Paper's MEISHUKE Column has the following characteristics in content: on topic selection,the column pays attention to the balanced reporting of event and topic topics,pays attention to national economy and people's livelihood,and the news is close to people's livelihood;on data,there are abundant sources,multiple perspectives,high proportion of foreign data,highlighting the international perspective;on topic reporting,rich content,close to social hot spots.Multiple angles form the communication matrix.The form of data news in the column of MEISHUKE presents the following characteristics: in visual presentation,multi-form,flexible use of skills;in design techniques,the pursuit of graphic creativity,good use of color elements;in interaction strategies,focusing on the interaction of mobile terminals,the use of scenario communication and personalized presentation skills.The inadequacies of data journalism in MEISHUKE section of the Paper lie in the following: data authority needs to be improved,self-collected data-type reports are insufficient,data visualization is not rigorous enough,interactive visualization is relatively less,and audience recognition and participation are not high.In order to promote the better development of the surging data news,this column should optimize the content under the background of big data,the form of user-oriented thinking,the communication optimization driven by brand awareness and the talent optimization of technology-driven requirements.