Research On Brand Image Construction Of Mobile Short Video Application

Internet products have long been an integral part of our lives and have even built one of the most important parts of a modern lifestyle.The mobile short video application belongs to the new category products in the Internet products.Due to the characteristics and methods of fragmentation and dissemination of information,it has catered to the fragmented information acquisition habits of the modern crowd and has obtained a very large user group,which has triggered the short video industry.The outbreak of the big companies rushed into the short video to compete for user resources.With the short video application market and the saturation of the user population,enterprises that rely on short video applications to expand brand influence will face the problem of differentiated identification of short video application brands.The construction of short video application brand image is imminent,and the mobile short video industry is urgent.A thriving scene in the field.In contrast,in the field of theoretical research,the related theoretical research on mobile short video applications and the research on the image of Internet product brands are still in a very scarce stage.The research on the relationship between mobile short video applications and brand image is in a blank stage.Based on the needs of the real world,this study is based on the rapid development of the mobile Internet and short video industry,through the combination of quantitative research and qualitative research methods,including literature research,questionnaire research,user interviews,cluster analysis.Method,word frequency statistics method and method of designing situation board,put forward the brand image construction method and steps of mobile short video application under the condition of enterprise brand image,and explain the short video application brand image with actual case The whole process.The research results provide a targeted theoretical basis for the product brand image planning and design of mobile short video applications,guiding enterprises to develop or improve their own mobile short video applications,and develop a strong "genetic association" and powerful "based on corporate culture and vision".The short-video application of brand recognition attribute;at the same time,the association research of mobile short video and Internet brand image makes up the gap of the existing theoretical research,and provides a new focus and in-depth research opportunity for the theoretical research of Internet products.Innovative and breakthrough in the intersection of Internet product brand theory research and theoretical research of short video applications.