Research On Communication Status And Effect Of UGC Mobile Tourism Client

The increasingly developed Internet technology has pushed the communication,communication and collaborative development to a climax.The open and interactive media environment has changed the traditional content production mode,giving greater play to the initiative of the audience,becoming a more active "user" and directly participating in the content production system as a spreader.UGC(User-produced Content)came into being.The appearance of UGC has brought about changes in the law and direction of information dissemination.Information is no longer a one-way flow,but a two-way flow centered on users,which highlights the value of users.As far as the tourism industry is concerned,the highly liberalized and personalized tourism consumption is the most vivid interpretation of this era,so the online tourism mode of "Internet plus Tourism" is favored by more and more users.In the process of content production and platform release,users' autonomy is maximized,which to some extent changes the problem of information asymmetry in the past,promotes the balanced distribution of tourism information resources,and improves the universal use value of tourism information as a whole.In addition,because the real-time characteristics of the mobile terminal can better help users to complete the "on-the-road" Depth Experience,major tourism platforms have invested in the wave of developing mobile terminal service platforms.Compared with the PC terminal,the competition of the mobile terminal is more intense,so it is very necessary to study the current UGC mobile tourism client from the perspective of users.On the basis of combing the relevant theories at home and abroad,the author first summarizes the relevant situations of UGC mobile tourism clients,defines the connotation of UGC,analyzes the differences and connections among UGC,PGC and OGC,and further expounds the causes of UGC,and summarizes its classification and characteristics.Secondly,combining with examples,this paper analyzes the current situation of UGC mobile tourism clients from the four aspects of product positioning,communication subject,communication content and communication channel,aimingat finding its unique features in the communication process.Thirdly,through a questionnaire survey,from the perspective of users,using the classic theories of use and satisfaction for reference,the communication effect of UGC mobile tourism client is quantitatively analyzed from three levels of media cognition,emotional attitude and behavioral intention of users.Finally,aiming at some problems existing in UGC mobile tourism clients at the present stage,such as low credibility,information overload,limited dissemination scope,prominent copyright issues,low user activity and weak cash ability,some feasible suggestions are put forward in order to offer suggestions for the rapid development of UGC mobile tourism clients so as to better serve users and meet their needs to the greatest extent.