Research On The Innovation And Development Of Cultural TV Programs In China

In recent years,with the rise and popularity of cultural TV programs,set off the creation climax of cultural TV programs.However,the problem of homogenization of programs has gradually come to the fore,and the development of cultural TV programs is facing the dilemma of innovation.In the face of this phenomenon,how to make good use of the characteristics of TV media,integrate cultural elements with TV art,and enhance the acceptability and dissemination effect of cultural TV programs is a problem to be studied in depth.As the mainstream media CCTV,not afraid of hardship,lasted nearly two years,dedicated to create a large-scale cultural and emotional program "Reader".The program became a unique feature of 2017.After two seasons of broadcast,the program received good reviews from the audience and won a number of television festival awards.It's mode has also aroused the intention of foreign television institutions to buy.This study takes this program as a case,uses the theory of art,communication and psychology,combined with text analysis,statistical analysis method,analyzes the innovative elements of the program,the dissemination effect of the program,and then according to the feedback of the audience and the acceptance psychology and aesthetic changes of the audience in the new period,the innovative Enlightenment of cultural TV programs is obtained.The research holds that cultural TV programs in the new media environment should have the orientation of integration,the form of defamiliarization,expand the cultural genre and content of the program as far as possible,adopt the interactive communication mode of combining various channels online and offline,expand the new audience,and cultivate the good aesthetic taste of the audience.It will contribute to the spread of outstanding culture in China and the world at large.The content of this study is divided into four parts.The first part defines the concept of cultural TV programs through reading and analyzing the literature,sorts out thedevelopment process of cultural TV programs,and gives an overview of the original program "Reader" of CCTV.The second part focuses on the analysis of the innovative elements of the program,discusses the program how to achieve the integration of cultural elements and television art,and tries to find out its unique features with the same type of program.The third part takes the user's original Weibo content as the research sample,crawls the audience's original Weibo content,analyzes the program dissemination effect,then analyzes the acceptance psychology and the aesthetic turn of the audience in the new period.The fourth part,based on the above research and analysis,probes into the enlightenment of the Innovation and development of cultural TV programs,and provides a theoretical reference for the follow-up creation practice of this kind of program.