A Study On The Transmutation Of Rich Second Generation's Media Image From The Frame Theory

The first report of Rich second generation appeared in the domestic media in 2004.At that time,they were just reported as "the enterprise successors ".Since the Hangzhou Speed Race Case in 2009,the number of media reports about Rich second generation has increased dramatically.Media coverage of Rich second generation not only affects the public's understanding of Rich second generation,but also triggers people's deep thinking about more social problems such as the gap between the rich and the poor and the solidification of strata.Therefore,in the context of social transformation and the deepening gap between the rich and the poor,it is of great significance to explore the media image of Rich second generation.Taking the reports of Rich second generation in domestic newspapers as the research object,this paper uses the method of content analysis and case analysis to analyze more than 742 samples of reports from 2004 to 2018 on the academic website of Duxiu.It concludes that the media image of Rich second generation has undergone three major changes:the positive image of the social elite from 2004 to 2008,and the negative image of the playboy from 2009 to 2015,as well as the media image of ordinary people from 2016 to 2018.Based on the framework theory,this paper analyses the construction of the media image of Rich second generation from three perspectives:the theme framework,the discourse framework and the expression framework.It finds that the media image construction of Rich second generation has the following characteristics:the topics of Rich second generation from positive to negative,the reporting discourse from low to high,and the expression from objective to subjective.Finally,this paper makes an analysis of the problems existing in the media image presentation of Rich second generation and the factors affecting its presentation.It finds that there are some problems in the media reporting of Rich second generation,such as labeling reporting,imbalance between reporting topics and reporting positions,lack of discourse power on reporting topics.It holds that the self-promotion of Rich second generation,attention-driven economy and irrationality of the public affect Rich second generation are the main factors that affecting the Rich second generation's image presentation.