Research On Rumors In Health Communication On WeChat Platform

Health information,knowledge,content and many other issues have always been the communication content concerned by the audience in the process of the development of human society.Health communication is the material carrier of human health consciousness,shouldering the historical mission of maintaining and promoting human health.However,with the rapid development of new social media platforms,the control of information dissemination is not yet mature,which leads to the spread of rumors in the field of health and wellness on WeChat platform.It not only harms the vital interests of the audience,but also endangers the stable development and long-term stability of the society.This paper focuses on the representative of the new social media platform-WeChat,the spread of rumors in the health communication process is regarded as the research object,the integrated use of text analysis and case studies and other research methods,roughly combing the historical development of health communication context,the existing research results,give response to rumors,success,the mechanism of rumours spread the rumor to the health of nowadays WeChat platform research foreshadowing.The starting point of this paper is to elaborate the rumor propagation phenomenon existing in WeChat platform health communication,and to provide certain coping mechanism through the research findings,which has certain significance in reality.On the theoretical level,given that the academic research on "rumor" is gradually biased towards the neutral objective and broad definition level,the focus on the harm of rumor is far from the research focus,and the target should be pointed at the unstated deep meaning behind "rumor".Given WeChat friends "closed" environment,this paper adopts the "butterfly effect" as the starting point of theory,from the perspective of the spread of rumors process,this paper discuss the spread of rumors in brewing,outbreak,spread which,in turn,are produced in the process of communication effect,and the rumor spread,such as generated by the dissipation,a chain reaction,such as for subsequent effects added,trying to through the way of rumours,including some coping mechanism for the spread of rumors.In this process,WeChat platform,as the management side,should play the role of "gatekeeper",strengthen information management,establish a long-term rumor refuting mechanism,and maintain a good network environment.WeChat users should strive to improve the ability to identify rumors and medialiteracy;Relevant departments should strengthen the voice of scientific authorities to meet the needs of the people and the vast potential audience for health information.