A Study Of "Central Kitchen" Under The Perspective Of News Production

With mobile communication,big data,cloud computing and VR(virtual reality)represented by a series of the development of new media technology,has greatly changed the way of contemporary social media operations.The transformation of the traditional media in an unprecedented pressure.New media for its innovative forms of media,not only changed the traditional media means of transmission and receiving terminals,more bring the entire media industry including content production,transmission channel,profit model,a deep and comprehensive transformation.Under the background of the era,"media convergence" become the focus of the media industry to discuss.In recent years,represented by the People's Daily,the media at all levels in our country raised a hot wave of construction of Central Kitchen,trigger social warm attention,dearest coexist with criticism,for the academic reflection accumulated rich experience in reality.Based on the interdisciplinary perspective,the integrated use of journalism and communication theory,media management,and other disciplines of knowledge,combined with the use of case analysis,in-depth interviews and other research method,investigates the case of Central Kitchen of San Qin metropolis Newspaper.This article is divided into five chapters.Firstly,this paper elucidates the concept of media convergence and proposes that Central Kitchen can be seen as an instance of one paradigm of media convergence which is the integration of media organizations and production platforms.Secondly,this paper makes a brief introduction concerning background,present situation and organizational features of Central Kitchen.Thirdly,this paper,taking the journalism innovation approach which taking Central Kitchen as a new technological innovation,studies the way how the new technology were adopted by the staff of San Qin metropolis newspaper by making interviews and field observation,The fourth chapter on the basis of the above,at present our country the construction of the Central Kitchen is less than product concept behind,old structure,lack of profit model.Finally tried to from the perspective of value chain theory,organization reengineering theory,the construction of our country media Central Kitchen frustrated has made the analysis of reasons,and the last chapter at present our country the construction of the Central Kitchen problems,put forward the newspaper how to development suited to their own Central Kitchen provides the corresponding optimization Suggestions.