Construction And Ferlection On The Core Value Of Book Brand In China Focusing On Peanut Books

"Prophet my name,see my shadow now".The brand consciousness of ancient bookstores gradually formed a Book Brand endowed with spiritual connotation through the combination of modern civilization and publishing.Its emotional and rational effects are partly due to self-creation,but also to the individuality and commonality of environment.Brand awareness is embedded in the relationship between publishers and readers,and the communication channels are grafted in a soft way until the two value orientations are integrated.The inherent cultural logic of book brand and the cultural nature of consumer demand,as a social ideology,transcend differences and functionalism to create individual value and complete self-change.The brand building of books implies the interaction between publishers and readers in the creation of the times,and builds a field bearing ideology and the spirit of the times,and becomes a shared spiritual world.This paper takes the brand value construction of "Peanut Library" as the core,and through the analysis of the source of its elements,intends to reveal the history of the development of Chinese Book brand construction since the nineteenth century.The first part starts from the origin of "peanut library" and traces the development of book brand awareness in the historical process through the background of the generation of "peanut library".The second part discusses the publishing activities and brand shaping process of "Peanut Library",and how to establish its unique brand in the era of private book industry.The third part puts the development of "peanut library" in the historical process of China's private book industry,and analyses the law and problems of the development of the publishing industry.From the early days of the founding of the People's Republic to the end of the Cultural Revolution in 1977,during the years of socialism,war and misery,realistic books became the focus of reading and discussion.However,the publishing power in the Cultural Revolution was almost paralysed,and the phenomenon of "book shortage" was serious.The book industry in the stage of market reform began to rebuild its brand,which laid a foundation for the development of the book brand represented by "peanut library".Effect.The fourth part describes the declining trend of "Peanut Library",explores the era acceptance and social identity faced by book brands,and elaborates the core value construction and lack of the brand from the perspective of publishing spirit,editorial power and reader trust.In the last chapter,aiming at the phenomenon of "brand craze" in the current publishing market,China has moved from a big publishing country to a powerful publishing country,and the scale of the publishing industry has entered a period of rapid development.It explores how to establish the leading spirit and essence of contemporary brand building,reflects on the core value of book brand in the context of new media,and provides a new direction for future brand building.