Research On IP Operation Strategy Of SD Publishing House

Publishing enterprises are the direct market entities.In an open market environment,more and more publishing enterprises and private companies attach importance to intellectual property operation,either by seeking opportunities for transformation and upgrading or by seeking new revenue growth points for their own sustainable development.However,for traditional publishing houses with strong professionalism,they can find their own intellectual property operation model and obtain good benefits in IP project transformation.There are still many problems and no small resistance,such as lack of Internet thinking,narrow content source,unsound organizational structure,lack of perfect business model,etc.This greatly limits the implementation of the publishing house's strategy of using intellectual property operation to add value to its own value and develop in a diversified way.In view of the market with huge profits,publishing houses urgently need to find operating strategies to get involved in intellectual property operation and IP industry chain.In the process of research,this paper chooses literature analysis method and case analysis method,uses relevant research as reference,uses five forces model and other methods to analyze the macro environment of publishing industry,and uses resource capacity analysis method to analyze the intellectual property operation resources and management capacity of SD Publishing House.On this basis,it studies and analyzes the intellectual property operation strategy of SD Publishing House with book publishing as its core business,starting from the market development of intellectual property operation and the operation of IP industry chain.Based on the current situation of China's publishing enterprise intellectual property operation and the core elements of IP,this paper makes an in-depth analysis of the current situation of SD Publishing House in intellectual property operation,and in connection with the future trend of IP copyright operation,summarizes the existing problems of SD Publishing House,and studies the suitable development direction of SD Publishing House in IP industry chain operation.Finally,the paper puts forward the strategy of SD publishing intellectual property operation from the aspects of content reserve,variety adjustment,talent introduction,platform construction,mechanism transformation,etc.,hoping to help SD publishing house to continue to take root in the main book industry and seek a diversified development path.This article points out that publishing enterprises should establish their intellectual property operation on the basis of high-quality copyright and continuously expand channels to ensure that publishing houses can realize cross-media,cross-industry and regional operation,so that intellectual property operation can add value to publishing houses.