Narrative Research On Lifestyle Short Video Programs

With the narrative research breaking the literary barriers into the post-classical narrative stage,film,television and advertisement has gradually become the main research object.However,from the current point of view,there is little similar research in the field of online video,especially in the short video field.The short video of life focuses on the various fields of food,living space,leisure,entertainment,etc.,and becomes one of the favorite video content of the audience.The thesis takes the short video program of life as the research object,and selects the "Yitiao" series as the research case,trying to explore the art of expressing audiovisual texts of such video programs through narratological analysis,exploring the narrative strategy of lifestyle short video,so that the academic community pays more attention to the creative value of the new network video field.Based on the clear definition of short video and short video of life,this paper elaborates on the development of the "Yitiao" series of programs and its research value.Then,from the development of the narrative history,the theoretical basis of the research is deeply interpreted,so as to clarify the rationality of the application of narrative theory to study short video programs of life,lay the foundation for this research..The paper discusses the narrative art of short video programs in life mainly from two aspects: "story" and "discourse".At the "story" level,the prototype content theory is used to analyze the material content of the "Yitiao" series of programs,and the meaning connotation of the program is analyzed from the three aspects of characters,images and themes,and the narrative value of the prototype is explained.As it showed,the narrative value of the prototype for lifestyle short video is manifested in: enhancing the narrative tension of content,strengthening the identification of life ideas,and promoting the invisible selling of lifestyle.;At the level of "discourse",combined with the theory of classical narratology and the theory of film narrative,this paper explores the expressions of the narrative perspective and narrative time of the lifestyle short video.The study found that the first-person narrative perspective and the third-person narrative perspective are often used in the program content,presenting a dual narrative perspective;The orderly narrative of the program is often “omitted” by omitting and summarizing the time,so the narrative time presents contradictory features.Finally,the study analyzes the narrative strategy of lifestyle short video content from the whole,in order to bring guidance to similar short video creation.The study found that the short video program of life should adopt the perspective of civilian creation,pay attention to individual value;reasonably arrange the narrative rhythm to highlight the theme of the story;applying a simple audio-visual style to highlight the aesthetics of life.Narratology focuses on the internal mechanism and operational law of narrative texts,and its guiding significance for short video program narrative phenomena is obvious.The introduction of narrative theory into the short video field will provide a new perspective for online film and television research and will also lay the foundation for the future development of short video research.