Research On Book Marketing Of The Oriental Book Company

China's modern publishing industry was born in Shanghai,and from the end of the 19 th century,a large number of publishing institutions,including the Commercial Press,the Zhonghua Book Company,the World Book Bureau and the Kaiming Book Bureau,began to emerge The Oriental Book Company,founded and operated by Wang meng-zou,a native of Jixi County,Huizhou,is one of the most important libraries in the world.It has contributed greatly to the enlightenment of modern Chinese thought and the spread of culture.This paper analyzes the composition of the staff and the social relations of The Oriental Book Company,sorts out the different marketing strategies of The Oriental Book Company in different development stages,through collecting,arranging and classifying the relevant historical materials of The Oriental Book Company,and insists on the principle of deriving from history This paper probes into the marketing emphasis,marketing advertisement and marketing means of The Oriental Book Company,in order to provide reference for Modern Book Industry Marketing.The book marketing of The Oriental Book Company has been brewing since the beginning of its subject selection,and the book theme is quite contemporary and extensive,in which the Chinese books,the new poetry anthology and the punctuated novels are its key marketing books.In the concrete advertisement propaganda,The Oriental Book Company is cautious about every advertisement layout,advertisement text and concrete advertisement placing,and can make full use of various media platforms in the application of Book Marketing Means Periodicals,magazines,newspapers and books;various promotional activities such as special sales for new books,anniversaries,summer special,New Year special and so on are held for the benefit of the general readership;not only that,but also a wide range of agency offices are set up in various places Establish and perfect its own distribution network step by step,so that more readers can buy the publications of The Oriental Book Company.Under such a meticulous marketing plan,The Oriental Book Company not only achieved good economic benefits such as the increase in book sales and the rise in turnover,but also achieved great social benefits Enlighten the audience to read at the same time also set up a good corporate image.