| Accompany with the iterative update of technology,the aggregate news APP has become the most important way for Chinese online users to obtain news with unspeakable power of communication and rapid development.However,the increasingly fierce competition in the news and information market and the blind pursuit of economic interests led to the gradual dilution of social responsibility of disseminators.The problem of vulgar content keeps appearing,which is affecting the development of the news industry,seriously damaging the traditional values and moral outlook,and confusing audience's judgment and cognition of the real world as well.The vulgarization of APP content in aggregated news has become increasingly serious.Violence,terror,falsehood,pornography and other vulgar information are flooded with them,which has a serious negative impact on the news and information industry,audiences and society.How to solve this vulgarization problem is undoubtedly an important issue that needs to be solved urgently.There is no doubt that it's urgent to solve such vulgarization problems.At present,the vulgarization of APP content in aggregated news is mainly manifested as "hotbed" of bad content from the media,"flow broker" of indecent live broadcasting,eye-catching report of "Title Party",and formation of vulgar dissemination commentary area,which has obvious characteristics such as novel appearance,hard to conceal connotation,erotic association caused by obscure scenes,vulgar "genes" carried by fragmented texts,and vulgar "cocoon house" built by machine algorithm.The vulgarization of this kind of content is very harmful,which is mainly manifested in the four aspects: impacting the mainstream ideology,eliminating the credibility of the media,reducing the level of public awareness,and triggering the phenomenon of "group polarization".By carefully analyzing the reasons for the vulgarization of APP content in aggregate news,we find that it can be summarized as follows: driven by economic interests,technology-first bias,catering to the audience's unfair needs,and imperfect regulatory mechanism.In view of this situation,three ways were put forward to provide governance ideas for the healthy development of convergent journalism industry,rebuild healthy media temperament,and rebuild a green and harmonious media communication ecology.The media autonomy can be achieved by improving algorithm technology,recommending man-machine combination,improving access threshold,strengthening self-Media construction,cultivating high-quality content and building a benign ecosystem.The government supervision could be strengthen in three aspects: keeping up with the development of media,perfecting rules and regulations,using intelligent means,realizing comprehensive governance,intensifying supervision and eliminating the resurgence of death and ashes.The social co-governance could be achieved by optimizing reporting channels,encouraging users to supervise,formulating codes of conduct,establishing industry norms,guiding aesthetic orientation and enhancing media literacy. |
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