| With the rapid development of the Internet and the growing demand for consumer consumption,users' content consumption is specialized and diversified,accelerating the development of vertical content,and establishing an emerging content distribution platform.User attention and usage time have become the focus of competition from media people.At present,since the media industry has entered the stage of rational development,in order to better harvest dividends,business realization has become more diversified,and media people have paid more attention to local changes and platform layout;user copyright protection and knowledge payment awareness have gradually emerged,and the development of media has become increasingly popular.specification.In the new situation,capital continues to enter and tilt toward the "head." The result is that the head audience is increasingly organized,diversified and bargaining power is constantly improving,and the medium and long tails from the media people are slow to grow due to limited resources.However,with the introduction of artificial intelligence technology into the content industry,the aggregation platform represented by "Today's headlines" and "a little information" uses the interest engine of fusion search and personalized recommendation technology to promote comprehensive content production,distribution and consumption.upgrade.It is based on algorithm-based content production,with precise push as the means of content distribution;personalized and socialized blending,consumption and production interlaced content consumption,the three are driven by each other,more accurately grasp the content of interest to the audience,and jointly promote A new content revolution centered on artificial intelligence.The social media era makes content consumption more considered in the social environment,and personalized matching becomes the selling point of the algorithm distribution platform,but for content consumption,the two are merging.First of all,through the statistics of the "a little information" platform from the media content consumption model,in-depth discussion of the development of the self-media business model and the profitability and mode of the content platform,combined with the current "a little information" characteristics,systematic analysis and summary " A little information "platform" 8 kinds of self-media content consumption mode.Secondly,through the in-depth study of the content consumption pattern of the top 60 self-media public number in the Qingbo index,the current problems in the content consumption patterns encountered in the media industry are analyzed: such as the imbalance of self-media content consumption patterns.,content consumption is homogenized,lack of innovation and so on.From the self-media platform itself and the level of management and check-up,the purpose of analyzing the problems arising from the consumption of media content is analyzed.Finally,the author explores four factors that influence the consumption pattern of media content,such as“content production”“content market” “content consumer user relationship” and“content consumption support”.I hope to provide reference for content consumption. |
