Research On Educational Function Of The News And Public Opinion Work In The New Era

Since the Eighteenth National Congress of the Communist Party of China,Xi Jinping has attached great importance to the work of the Party's news and public opinion.Starting from the mission of the work of news and public opinion in the new era,he has made a series of systematic and in-depth theoretical expositions and strategic deployments on the work of news and public opinion.News and public opinion work is an important part of the Party's work,it shoulders not only the important responsibility of disseminating truth and propagating ideas,but also the important mission of guiding direction and shaping value.Generally speaking,the academic circles have made great progress in the research of news public opinion work,and have achieved fruitful results in the orientation of news public opinion work,duties and missions,principles,and the development of media integration.However,it is not difficult to find that most of these research results elucidate the work of news and public opinion from the perspective of Journalism and communication,and less from the perspective of ideological and political education to analyze its intrinsic value and function of "educating people".Choosing "the educating function of news and public opinion work in the new era" as the research theme,starting with the internal connection between ideological and political education and news and public opinion work,and analyzing the educating value of news and public opinion work in the new era in terms of their coupling and relevance,this is the core issue that this paper needs to focus on.Apart from the introduction and conclusion,this paper is divided into three parts.The summary of each part is as follows:The first part mainly elaborates the "theoretical analysis of the educating function of news public opinion work" from three aspects: concept definition,theoretical basis and concrete embodiment.The purpose is to start with the analysis of the basic concept connotation and to reveal the concrete manifestation of the educating function of news public opinion work through combing and grasping the guiding ideology,so as to lay a logic for it to better conform to the trend of the times and respond to the demands of the times.To analyze the educational function of news public opinion work,we need to accurately grasp its historical,theoretical and practical logic of occurrence and development,and make clear that the educational implication of news public opinion work is the sacred duty entrusted by history and times.It combs the relevant concepts of China and the West,combines the current reality of our country,unifies its value implication and practical significance from the context of Chinese reality to analyze the connotation of the concept;guided by Marxist theory,it absorbs the relevant ideological theories of classical Marxists and leaders of the Communist Party of China,and explores them from the perspective of historical development.In different historical periods,the focus of our country's news public opinion work has laid a profound theoretical foundation for discussing and studying the educating function of news public opinion work,and pointed out the direction for the work practice of leading,influencing and shaping people in news public opinion work.In addition,based on the premise of concept analysis and theoretical support,the concrete manifestation of its educating function is divided into pairs.Guide the right direction,social education of social members,solidarity and mobilization of concentrated forces,and regulation and protection of specific work.Through the analysis of its content composition,we should distinguish and grasp the advantages of different functions and clarify the direction of different responsibilities.The second part is mainly from the realization of the educating function of the news public opinion work as the breakthrough point,aiming at describing the characteristics and analyzing the feedback of the problems in each link of promoting the realization of the educating function of the news public opinion work on the basis of analyzing and grasping its internal elements.To analyze the elements of realizing the educational function of news public opinion work,we should regard the realization of the educational function of news public opinion work as a circulating system,and correspond the elements of subject,object,noumenon and carrier with the elements of organization,object,opinion expression,way and means involved in news public opinion work in order to carry out the research of follow-up content reasonably and legitimately.The basic process of realizing the educating function of Journalism and public opinion is analyzed from the perspective of news and public opinion work.With concrete work practice as logic,the links of preparation,practice and feedback are divided into five stages to realize the circulating operation of educating function of news and public opinion work in coordination and coordination of various stages;and the basic function of educating people in news and public opinion work is realized.In the process,the description of features embodies the unique attributes of each stage in the operation process.It is the unity of continuity and stages,the interweaving of coherence and complexity,the interlinking of pertinence and effectiveness,the combination of dominance and diversity,the combination of science and art.The analysis of features further confirms the scientificity and rationality of the process of realizing the function of educating people.In the process of realizing the educational function,there are undeniably some problems that need to be solved urgently.For example,there is room for further improvement in the target group,the educational goal,the educational team and the educational efficiency.We need to deeply analyze and grasp the existing problems so as to lay a foundation for the optimization and promotion of the follow-up function.The third part is on the basis of the first and second parts,in order to better play the educating function of news and public opinion work and to optimize its strategic approach analysis.Optimizing the educating function of the news and public opinion is not based on nothing and has no basis to speak of,but on the basis of a deep understanding of the development requirements of the times and the realistic requirements of the Party on the news and public opinion,to explore the efforts to be made in the news and public opinion work.Therefore,the realization and optimization of the educating function of news and public opinion work should be based on the development trend of the times.In order to consolidate and strengthen the ideological position of the Party,cultivate new people of the times who are responsible for national rejuvenation,grasp the initiative of educating people guided by Internet public opinion,tell Chinese stories well and disseminate Chinese voice,we should constantly strengthen the "position consciousness","goal consciousness","innovation consciousness" and "international consciousness".Moreover,in order to promote the orderly development of the educational function optimization,we must follow certain standards or guidelines,adhere to the principle of the consistency of the Party's views with the people's needs,the principle of the unity of positive propaganda and supervision of public opinion,the principle of the correct orientation of public opinion and the coordination of the guidance of the situation and the principle of the combination of serving the masses and educating and guiding the masses,provides the basis for standardizing the educational function of news and public opinion work.In addition,the grasp of the requirements of the times and basic principles will ultimately fall into the promotion of specific work practice.We should perfect the scientific cooperative education operation mechanism,real-time follow up and timely handle hot topics of public opinion,enhance the awareness of news and public opinion work team,and create comprehensive service training platform with internet plus.