Research On APP Interface Design Of Ancient Village Tourism Based On Immersive Experience

Under the background of fast-paced life,people began to pursue the ancient village tourism culture of returning to the original.At the same time,the state issued a series of national strategies for rural revitalization.The ancient village tourism is flourishing day by day.However,the problems presented by the ancient villages are also prominent,and the disappearance and destruction of the ancient villages are increasing day by day.With the rapid development of the Internet and mobile devices,the application software on the web and mobile platforms also shows a diversified trend.Similarly,the interface design under the Internet carrier has been paid more and more attention.Therefore,the use of the interface design of the Internet and mobile devices is of great significance to the dissemination and protection of ancient village culture.But at present,there are few APPs specially for ancient village tourism on the market,and the homogenization of most of them is obvious.The interface design style is the same.The lack of tourism experience of tourists is in sharp contrast with the increasing demand for tourism.Immersion experience is a complete user experience process,which is the best and most worthwhile experience.Immersion experience can be embodied not only in the visual sense but also in the user's cognitive experience.Under the guidance of immersion experience,the research on the design of APP interface of ancient village tourism is of practical significance to enhance the user's experience and to disseminate and protect the ancient village culture.The purpose of this research is to explore the design of APP interface for ancient village tourism based on immersion experience.The research is mainly summarized as follows:Firstly,the research background and current research situation of this topic are summarized and analyzed,and the importance and significance of the design idea with immersion experience as the core in the process of APP interface design of ancient village tourism is pointed out.Secondly,on the basis of immersion theory and combined with the analysis of tourism APPon the market,the characteristics of most of the tourism APP interface design on the market are summarized,the current situation and development trend of tourism APP interface design are analyzed,the tourists are studied from the perspective of tourists,and the immersion experience is of practical guiding significance for the interface design of tourism APP in ancient villages.Thirdly,on the basis of immersion theory and combined with the analysis of tourism APP on the market,the characteristics of most tourism APP interface design on the market are summarized,and the current situation and development trend of tourism APP interface design are analyzed.At present,there are relatively few APPs about ancient village tourism in China,and the current situation of lack of tourist experience is in sharp contrast with the increasing tourism demand.Therefore,studying tourists from the perspective of tourists,exploring and analyzing the immersion experience has practical guiding significance for the interface design of ancient village tourism APP.Then,it studies the design method and strategy of APP interface for ancient village tourism based on immersion experience.From the perspective of immersion concept,it is known that the design of APP interface for ancient village tourism should focus on experiential and emotional aspects.Through interface design,users and ancient villages can be connected,showing the resonance of physiological and psychological aspects,and emotionally through instinct,behavior and reflection.The three levels are helpful to the design of APP interface for ancient village tourism;the interface design is studied from the visual level and the operational level respectively,and the flow principle of interface design is summarized.The immersive interface can be expressed in many forms;the strategy of interface design is based on task flow,feedback flow,attention flow and experience flow,respectively,to immerse the ancient village under the experience of immersion.The interface design of APP provides feasibility.Finally,through the corresponding design practice,the theory and practice are combined to guide the design practice based on the design method and strategy of immersion experience,aiming at enhancing the user experience and disseminating and protecting the ancient village culture.