Design And Implementation Of Product Marketing Information Management System For Jia Shi Company

This thesis presents the product marketing information management system development for Jia Shi company,which goal is to apply the scientific and practical theories to the specific bottleneck problems in the enterprise's marketing business,and provide the information processing support to its indoor decoration products sales with modern software engineering techniques.Following the line of system development,this thesis describes the works in the aspects of requirement analysis,design,implementation and tests.In requirements analysis,it begins with problem analysis in implementing the product marketing business,with emphasis on functions of basic information management,product marketing scheme analysis,pricing and cost information analysis functions.For each requirement the desired data processing demands and workflows are discussed with the associated use case models.In the work of software design,it establishes the software architecture and the related detailed design scheme,including main object data structures,database models,representative algorithm processing flowcharts and some example database table structures.In the work of implementation,this system runs on windows platform on the application server and is programmed with C#.The system database is SQL Server.Some representative programs are briefly described along with the system test methods and effects.The current running results show that this software plays active roles in raising the product marketing capability and supporting its new business strategy.It supports the new business strategy effectively at the level of the product sale schemes and provides reliably support to product pricing and cost control,reaching the expected development goals.