Analysis Of The Communication Content And Interaction Effect Of Enterprise Weibo

In today's era,the Internet has swept every corner of life,social media has become the most important source of information and social platform in the public life.Weibo is one of the most active and most influential social media in China.Because of its powerful traffic aggregation capability,it has become a hot spot and a gathering place for netizens.It has also attracted a large number of enterprises to settle in and gradually become a enterprise.Competitive field of competition.The Durex official Weibo is regarded as a model for the success of Weibo operation and maintenance.Since its establishment,it has created many popular hotspots.The number of fans has grown geometrically,maintaining active fan interaction and becoming a reference and the object of learning for other companies.Therefore,this study selects some microblog content of Durex's official Weibo as an analysis sample,introduces the corporate image recognition system and media saliency theory,establishes a related category framework,and analyzes its dissemination content in corporate image with SPSS software.The characteristics of recognition and media saliency,as well as the influence of content features on interaction effects,it is easier to explore the interactive will of fans,and summarize the factors affecting the interaction effect of Weibo and how to plan Weibo content.Get better interaction.Provide reference and suggestions for the content planning and operation and maintenance of enterprise Weibo,so that the company's Weibo marketing is more targeted.