The Mediating Effect Of Emotion On Network Information Frame In Behavior Tendency

With the advance of information technology,the Internet platform,especially mobile social networking platform has become an important media for people to obtain and share information.Compared with the traditional mass media,new media such as WeChat,micro-blog,QQ space,the spread of information's type on the platform diverse much more.Under the influence of the network information,Internet users are easy emotional.Emotional is a major hidden danger of our harmonious network environment.Using the framework of communication including information frame and personal framing to explore how the network information affect the Internet users' emotions and further affect the Internet users' decision making is a study of both theoretical value and practical value.Data indicate that Network information frame has a significant impact on decision making;the mediating effect of emotion on decision making is significant in the network information frame;Neuroticism effects on emotional process of the information frame.The main innovation of this paper lies in the new media environment,the communication of information framework,the individual framework to consider the use of quantitative research to explore their emotions,behavior tendency of Internet users,and build a theoretical model.