| With the rapid change of new media,more and more online communities rely on We Chat to appear,grow and grow.Based on the reasons for the establishment of many communities,we find that community activities have become a form of countless netizens active in the online world."CNNIC published in 2019 2019 43 times China Internet network development state statistic report shows,as of December 2018,scale of mobile Internet users in China reached 817 million person-time,instant messaging users reached 792 million,and in the statistical report,we can clearly see mobile phone network news users reached 653 million,accounting for 79.9% of mobile phone users,annual growth rate of 5.4%.After reading the "news brother" information content,we will find that tencent news product "news brother"We Chat public number is the combination of news and community.So what kind of communication activities are going on in this type of community? How do the elements of communication fit together? What is the effect of intra-group communication? It is these questions that promote the research and exploration of this paper.In this study,the article writing mainly based on the research of relevant information,participate in the "news" community activities,community activities within observation statistics,and questionnaire survey,to a certain extent,is a combination of communication and network at the same time,social media,community and other basic communication theory to study the analysis and summary.This paper is mainly divided into three parts,six chapters.The first part is to sort out the basic problems,including the theoretical basis,writing background,purpose and significance of this paper,and then further analyze the basic situation of "news brother",discusses the fact basis of "news brother" community activities.Belong to the second part,chapter 2,3,4 main by parsing the spread of the "news" community activities and communication process,and combined with a detailed analysis of each factor internal,will "news" community activities of each link the decoupling,helps us to better understand the advantages and disadvantages of internal communication activities and learning community.The third part is mainly the summary of the current communication activities,as well as the Suggestions and prospects for the future development.Through the analysis and summary of the second part,appropriate Suggestions are put forward,which not only provides the "news brother" with its own insignificant strength for the development of other products with homogenization tendency.At the same time,in the modern society,the network community gradually highlights the role of interpersonal communication,value co-construction,cultural sharing. |
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