Analysis Of The Communication Of Film Class's WeChat Public Accounts

With the coming of mobile internet,WeChat has becoming one of the most popular social software by the functional advantages of "Internet + communications".In August 2012,WeChat officially launched the official account function module,and Individuals and institutions have registered and set up their own public accounts.In the same year,the total revenue of the national film industry increase by leaps and bounds.The number of moviegoers keeps growing.Chinese films have entered the stage of high-speed development.With the rapid expansion of Chinese film market,the film information is getting more and more.As an effective platform for information dissemination,WeChat public account inevitably becomes an important tool for film information dissemination.More and more film-makers and film-organizations have joined the WeChat public account.Film class's WeChat public accounts was born and developed.In the academic circle,the comprehensive study on the top ten film class's WeChat public accounts in the total reading amount from 2016 to 2018 is the first.By studying the content and characteristics of their dissemination,this paper discusses the commercial value of the film class's WeChat public accounts in the business process,the dissemination value highlighted in the new media field,the cultural value presented in the information age and its efforts and contributions in the history of film development.In addition,constructive suggestions are put forward on the current status of film class's WeChat public accounts,thus realize the theoretical value and practical significance of this study.The first chapter is a brief overview and classification of the film class's WeChat public accounts.Starting from the analysis of the founded background of film class's WeChat public accounts,this paper discusses the social and cultural reasons for its emergence,makes a clear classification and makes a comparative study on film class's WeChat public accounts.The second chapter analyzes the content and characteristics of film class's WeChat public accounts,explains the image dissemination,the content dissemination,the idea dissemination of film class's WeChat public accounts,and summarizes the characteristics of the dissemination of film class's WeChat public accounts.The third chapter discusses the communication value and realization of film class's WeChat public accounts.This paper analyzes the advantages and disadvantages of film class's WeChat public accounts.Combined with the current operation status of WeChat official account,this paper analyzes the opportunities and challenges of film class's WeChat public accounts in detail,and effectively explores the countermeasures of film class's WeChat public accounts.The top ten film class's WeChat public accounts in the total reading amount from 2016 to 2018 were selected as research objects,and combining with the currently development trend of film class's WeChat public accounts are the innovation points.By studying the current situation of their communication,this paper finds the advantages and disadvantages in the communication of film class's WeChat public accounts,and summarizes the communication value of film class's WeChat public accounts.These studies are not only beneficial to the public's further understanding of film class's WeChat public accounts,but also have a pointing significance for the operation of the similar WeChat official accounts,and provide a certain theoretical basis and communication strategy for other categories of WeChat official accounts.