The Transformation Of Zhengding TV Station Under The Background Of County Financial Media Construction Path Research

Media integration has become an industry trend.From August 21 to 22,2018,General Secretary Xi Jinping delivered an important speech at the National Conference on Propaganda and Ideology,pointing out that "we must do a solid job in building county-level media centers to better guide the masses and serve the masses." This is the general requirement put forward by General Secretary Xi Jinping from the national strategic level for the construction of county-level financial media.The county financial media construction has been designated as the national strategic deployment,which fully shows the central government's firm determination to win the last kilometer of information dissemination.In this context,county media throughout the country have tried to explore suitable for their own development of the financial media center construction model.As a national historical and cultural city,Zhengding County of Hebei Province has been groping for ways to integrate the media in response to President Xi's call.Based on the current social and economic situation of zhengding county and the actual situation of television station,this paper analyzes the limitations of zhengding television station's own development,and the key problems encountered by zhengding television station in the transformation of the financial media in order to cater to the development of media integration.The research shows that the lack of funds,the lack of professional talents,the limited communication resources,the old-fashioned concept of personnel,the lack of top-level design,and the decline in ratings are the key problems that hinder its development.The above problems are ubiquitous and representative of the county media.Some of these obstacles have been formed due to historical reasons for a long period of time,and some of them can not be changed by the county media itself.Of course,more problems are in the process of the operation of Zhengding TV station itself.According to the above research findings,this paper puts forward the followingsuggestions: First,the system transformation strategy,to carry out institutional reform,establish a sound media integration mechanism and standards;Second,talent training strategies,through training and learning to deepen everyone's understanding of media integration,get rid of the county media's unique superiority,to mobilize the enthusiasm of the majority of employees.At the same time,it recruits professional talents and flexibly adjusts the hiring mechanism.Third,we will optimize the strategy for improving resource development,combine the construction of Zhengding City with the in-depth exploitation of tourism resources and township resources,optimize the quality of content,actively introduce technical resources,and enhance the influence of mainstream media.Fourth,optimize the audience strategy,take the audience as the guide,enrich the media propaganda channels,and strengthen the interaction and service functions between the media and the audience.Fifth,implement the industrial development strategy.We should focus on the development and creation of industries with the financial media center as the core,jump out of the original industrial planning and setting of traditional media in the county,and combine the advantages of new media with networking,service-oriented,intelligentized,and dataization.Deep cooperation with local specialty industries.The establishment of the county media center will greatly enhance the communication power,influence and credibility of grassroots news propaganda,and it is of great significance to reshape the image of the mainstream media in the county.