Research On The Development Strategy Of Business Experience And Slow Variety In The Age Of Media

With the advent of the media age,the development of the Internet has made the viewing habits of TV program audiences more and more fragmented.The use of new media and the development of network variety shows have made the TV variety show a huge impact.Cross-border thinking is a kind of win-win and mutually beneficial strategic thinking concept.It is affecting and changing the development of all walks of life at all times.The thinking of cross-border integration provides a new idea for TV variety shows,and realizes the transformation and breakthrough of TV programs.To enhance their competitiveness in variety shows.Based on the theory of media fusion,this paper mainly discusses the innovative integration strategy of the business-like slow variety TV programs in the era of media convergence,which provides reference and reference for the future development of TV variety shows.This article is divided into five parts.The first part,the introduction part,makes a concise and clear explanation of the origin and research status of this research,sorts out and analyzes the existing literature review at home and abroad,and briefly describes the objects and research ideas of this research,and points out the research of innovation.The second part,combing the influence of media fusion theory on TV in the context of media fusion.The third part is to sort out and analyze the development status and existing problems of China's business-related slow variety shows: the phenomenon of homogenization is serious;the program lacks interaction;the program lacks depth.In the fourth part,in view of the problems,this paper analyzes the innovations in the program form,business model and communication path through several variety show cases,and points out the development strategy that can be used in the development of the business class slow variety show: optimize the program content.Enhance the participation of the audience;multi-field cross-border integration,form the industrial chain.The fifth part,the future development of the business-related slow variety show in the context of media convergence.