Research On The Difficulties And Countermeasures Of Talent Demand For Converged Media

The construction of Converged media is the current hotspot of industry development.By 2020,China has completed the full coverage of the Media Center.The extensive establishment of new institutions means the need for new talents.What qualities do "media talents" need?What is the reality of talent?And the path of talent team construction is a key issue related to the development of media integration at present and in the future,and it is worth exploring.First of all,by analyzing the word frequency of the media recruitment advertisements and combining specific recruitment information,It is found that the talents most needed by Converged media should have the following five qualities:1.Have a solid basic knowledge of journalism,based on the news standard,and be able to use new technologies to do a good job in editing,editing,and reviewing news.2.Have good big data awareness and data literacy.3.Have high aesthetic and visual literacy.4.Good Internet ecological perception ability and keen "network sense".5.Ability to analyze public opinion and guide public opinion.Secondly,in the course of in-depth interviews with relevant media professionals,it was found that the current construction of the media talent team is difficult to meet the demand,and there is a contradiction between the excess of personnel and the relative shortage of talent.The main manifestations are:1.The aged talent team.2.Lack of high-level talents.3.The talent team is unstable and lacks a long-term attraction mechanism.Especially for Converged media in less developed regions,the talent dilemma is more prominent.From the perspective of media ecology theory,it is found that there are both external ecological reasons and internal ecological factors.The impact of the external ecological environment is reflected in the unclear positioning of media organizations in the political ecology,which makes it difficult to reform the system;the economic ecology is reflected in the imbalance of regional development in China;The internal ecological environment is manifested in the solidification of the internal system of the Converged media,the scarcity of promotion channels,the lack of establishment,and the inadequate compensation system,and the practitioners' burnout is obvious.The contradiction between talent supply and demand is prominent,which seriously affects the in-depth integration and deep development of the Converged media center.Therefore,the implementation of policies should be tailored to local conditions.The construction of the industry and academia in accordance with local conditions requires the two parties to work together to actively change,break the dilemma and optimize the talent team.It has laid a good foundation for China's modern communication system in China,cultivated a series of outstanding media talents,and further optimized the media communication ecosystem.