The Research On Mobile Short Video Community In The Field Of Media Ecology

With the rapid development and progress of technology,media has changed greatly as well.Varieties of media has established a whole new media ecology for the mass with their own communication power.And a brand new online video of media ecology has been built due to the emergence of all kinds of the online video`s content products,which accelerates the development of the short video.However,with the explosive growth of the short video industry and the users`scale,the development of the short video industry in the future has been paid close attention by the industry and academia.The trend of socialization and community has been adopted by the most social media,which strengthens the competitiveness of the mobile short video industry and helps to find an appropriate media niche in the media ecology.Based on the viewpoint of media ecology and the current development of social media as well as the angle of the internet community,the paper analyzes the media niche,the status quo and the dilemma of the mobile short video while take it as a derivative social media,by using the methods of literature survey,case analysis and comparative analysis.On this basis,the paper comes up with the optimizing strategies of the development of mobile short video in the future and predicts the trend as well.At last,the paper draws a conclusion that the mobile short video has to take the community as the center and also take the direction of developing as a mainstream media,in order that it can have a sustainable development.Chapter 2 and Chapter 3 analyze the media ecology of mobile short video on the background of the current media ecology of social media and internet community.Chapter 2 defines the mobile short video as a kind of derivative social media which mainly focuses on the content but ignores the relationship among the users.Moreover,it has built a compound pattern of media ecology with the core social media which is represented as instant messaging media.Chapter 3 focuses on the ecological environment of the network community and come up with the economic community,in order to provide the reference for mobile short video`s community.Chapter 4,chapter 5 and chapter 6 are the key parts of the paper,which make an analysis of the status quo of mobile short video's ecological environment and the current situation of community development.Based on above analysis,chapter 5 proposes the dilemma of the short video`s community.And chapter 6 predicts the trend of mobile short video`s community,which is that in order to have a sustainable development in the future and build a harmonious media ecology,the direction of community is one of the great choices.