The Research On Stock Customers Marketing Strategy Of Cable Network S Company On The Background Of Intenet Development

In recent years,the main business market of cable TV industry is shrinking day by day.The change of policy and environment has led to the intensification of competition in the industry.The decrease of stock customers is serious.The management of the stock customers of cable TV enterprises is facing a very severe situation.It is urgent to strengthen the marketing work of the stock customers.Firstly,this thesis starts with the analysis of the general situation and management status of S company's stock customers.And then,this thesis analyses the industry environment of S company,especially S company's main competitor——the internet video companies.And then,the thesis makes a comprehensive analysis of the strengths,weaknesses,opportunities and threats by SWOT.Then,the thesis discusses the optimization of the stock customer marketing strategy mainly based on 4P marketing theory,the thesis discusses the strategy in product,price,channel,promotion and service.At last,the implementation process of stock customer marketing strategy is studied.May this thesis can provide some referable value for cable network company stock customer marketing.