On The Development Of 《Walk On Ridge》

Nowadays,TV programs are facing fierce media competition and encountering unprecedented challenges.It is even more difficult for agricultural communication programs.How to cope with the challenge and open up a new path for the development of TV programs has become a "gap" that cannot be overcome before the industry and learning interface.In particular,the No.1 document of the Central Committee focused on the issue of "three rural issues" for 16 consecutive years,highlighting the firm determination and determination of the party and the state to solve the "three rural issues".Therefore,it is an inevitable choice for contemporary media people and media researchers to study the “three rural issues”,spread the national policy of benefiting farmers,solve the needs of farmers,and meet the development needs of the country!In the 18 years since its founding,"Walk on Ridge" has experienced ups and downs,seen rainbows,and written about the splendour and splendor of TV's field of agricultural communication.With the "phenomenon-level" economic and social benefits,it has set off a new world for the spread of Chinese TV agricultural programs.However,in the baptism of the years,"Walk on Ridge" faded the lead: poor operating system,frequent staff turnover,loss of core audience,reduced effectiveness...Classic columns gradually withdrew from the historical stage,is it the result of media competition? Or human factors? Or is the system rigid? It is of great theoretical and profound historical significance to study and reveal the course and law of its rise and fall for the occurrence and development of television media and other media.Based on the theoretical perspective of media ecology and the actual interview with the producer and editor-in-chief of the "Walk on Ridge" column,the thesis is divided into four parts: The first part traces the origin and process of "Walk on Ridge",based on the media ecology Analyze the internal and external ecological factors,and analyze the historical conditions of their production;divide the course of the column into three stages with a vertical timeline: a period of rapid development,a period of stagnation,and a period of development breakthrough.The second part focuses on the research of the reason why "Walk on Ridge" became a phenomenon-level column,and analyzes the characteristics of "Long Up" with six "populations"(hereditary population,audience population,symbol population,marketing population,information population,resource population)..The third part is to explore the causes of the development and retreat of "Walk on Ridge",and analyze the reasons for the stagnation in the early stage of landing in Taiwan from six aspects: cognitivedislocation,management dislocation,content dislocation,personnel dislocation,audience dislocation,and media dislocation.The fourth part is to summarize the necessary factors for the sustainable development of the ecological cycle of the TV program in view of the thinking about the rise and fall of "Walk on Ridge".