Research On The Immersive Propagation Of Tik Tok

The 21st century has ushered in the third media age with immersion communication as the core.With the development of China's information industry and the popularization of the Internet,mobile short videos have gradually become an indispensable part of people's life.Toutiao's short music video software "Tik Tok" was launched in September 2016,guiding users to produce UGC content.Within three years of development,it has formed a distinctive feature of taking music as the center,collecting information,entertainment and knowledge.This paper will be a short video on behalf of the APP Tik Tok as the research object,from the immersion propagation theory perspective,the immersion transmission characteristics,types and forming conditions and mode of transmission Tik Tok compare analysis,to understand and grasp the process of the Tik Tok immersion transmission mode and features,and found the Tik Tok of immersion transmission with a high degree of user's emotional input and the new trend of the game features,is a new interpretation of the spread of immersion.On this basis,the problems and deficiencies in the current Tik Tok immersion communication process are analyzed in depth,and then countermeasures are provided for the improvement of Tik Tok immersion communication.Since Tik Tok development present situation,this paper mainly expounds the Tik Tok from technology,media,content,audience,feedback from five aspects to build immersion transmission,then from three world theory as the starting point of Karl popper illustrates the Tik Tok belongs to artificial building virtual symbol of immersion type,analyzed the Tik Tok stereo rise immersion transmission mode,and immersed propagation mode.Besides holding a series of offline activities,Tik Tok also cooperates with e-commerce and other social platforms to create a good immersive communication environment for users.In the process of in-depth discussion of Tik Tok's immersive communication mode,it is further found that Tik Tok's communication not only has the characteristics of human-centered,omnipresent,omnipresent and omnipowerful immersive communication,but also has the characteristics of gamification trend and high degree of users' emotional involvement in the development process.Next,the positive and negative effects of Tik Tok immersion propagation are analyzed,so as to fully understand the three-dimensional ascending immersion propagation mode of Tik Tok.Tik Tok achieves a good communication effect through immersive communication,but there are also many problems such as homogenization of content,the prevailing trend of auditing ugliness,highly centralized mechanism and privacy security,etc.The causes of these problems are analyzed from three aspects:social trend of thought,platform mechanism and user consciousness.Finally,this paper proposes Suggestions and countermeasures on how to improve the immersive transmission mode of Tik Tok short video from three aspects:country,platform and user.Under the influence of multiple forces such as the national strengthening of policy planning,the platform strengthening of technological innovation,and the users strengthening of network quality,the content dissemination of Tik Tok short video will be more high-quality and authentic,and the dissemination effect will be more significant.The 21st century has ushered in the third media age with immersion communication as the core.Immersion communication is a new concept that has been paid attention to by the communication circle in recent years.Although the theory is relatively new,it has been widely used in many fields.The immersive communication based on the development of media technology and ubiquitous network forms the human-centered communication structure,and the spatio-temporal dynamic recombination information movement mode is constructed by the personalized content.