Research On The Redesign Of The Official Website Of Gansu Provincial Museum

In recent years,with the rapid development of Internet technology,museum website has become an important channel for museums to communicate and display online.The development of the museum website has optimized the service mode of the museum,enabling the museum to play a greater role across regions and time and space,while also bringing a lot of convenience to users.With the increasing number of Internet users,the content and quality of websites have attracted more and more attention from all over the world.At present,in order to solve the problems existing in the website construction of Gansu Museum,to achieve the purpose of providing a good learning and education platform for the majority of users,and then set up the museum's own brand effect,enhance the cultural soft power of Gansu Province.Therefore,it is of certain theoretical significance and application value to redesign the official website of Gansu Museum.In this paper,in order to have access requirements and ability of using network platform independent of users as the main research object,combining the feature of the museum website,in gansu province museum existing problems as the research focus on the club's official website,through literature analysis and inductive deductive method,on-the-spot investigation method,questionnaire survey,data analysis,comparative analysis and other research methods combined with social demand,sort out the reasonable website design again,meet the demand of the user's use.This paper mainly elaborates from the following five aspects: first,it analyzes the background of the re-design of the official website of Gansu Province museum,the current situation of the construction of museum website at home and abroad,determines the topic and significance of the selection,and expounds the research focus and innovation points.The second is to explore the importance of museum website construction,from the museum website's social needs,namely Internet technology needs,user needs,the museum's own needs as a starting point for in-depth analysis,and explained that the rapid expansion of China's Internet users for the development of museum website has brought opportunities.The third is to deeply understand the psychology of the audience and define the user group through design research.Through case comparison,this paper makes a detailed analysis of the basic situation of the website,user views,digital construction,service-oriented projects and commercial construction,summarizes the problems existing in the official website of gansu Museum,and puts forward corresponding solutions.Fourth,based on the problems existing in the official website of Gansu Provincial museum,specificimplementation plans are proposed from the aspects of the construction of the museum website,such as structural planning,form design,content construction,virtual display,interactive communication,etc.,to complete the redesign of the official website of Gansu Provincial museum.Fifth,according to the problems found in the whole process of research combined with personal understanding,put forward reasonable Suggestions for the construction of the museum website.It is hoped that this research can provide effective reference for the future development of Gansu Museum and give play to the substantial role of website construction in the development of the museum.