Opportunities,Challenges And Countermeasures Of Science And Technology Communication From The Perspective Of New Media Technology

Throughout history can be found that when human civilization into the era of science and technology revolution,civilization is one of the core values of growing problems for the development of science and technology culture "new" in the methods,concepts,meanings and timely dissemination of knowledge itself,thus the spread of science and technology are endowed with the mission of civilization and culture of responsibility is quite big,the growth of the development of science and technology civilization the impact on the spread of science and technology is to be reckoned with.Since then,the role and influence of science and technology on human society,learning and life have been gradually strengthened.The invention and creation of technology and the introduction and discovery of science have gradually become the basis of the development of social civilization and economic growth.The development,continuation,accumulation and creation of science and technology accelerate the development of science and technology communication,so as to promote technological innovation and scientific progress and promote social economy At the same time of economic growth,the comprehensive competitiveness of the country has been greatly improved.The effective transmission of scientific and technological cultural knowledge among different communicators and its continuous development and diffusion in various sectors of society is called scientific and technological communication.In the traditional media environment,the media that generally serve for science and technology communication are periodicals,magazines,TV broadcasting and other platforms.They have always followed the top-down communication mode,which is single and direct,with narrow scope of communication.Therefore,when we enter the Internet era,with the continuous innovation and development of science and technology,the evolution of media has also developed from traditional media to new media technology,thus the ecological environment of science and technology communication has undergone an unprecedented transformation from the perspective of new media technology.New media technologies are "new" in many aspects,such as communication mode,technological innovation and audience groups,such as big data,Internet technology,intelligent terminal and artificial intelligence technology.There is also the innovation of communication means.The rise of We Chat communication,micro blog marketing,we-media operation,blog forum and other modes has broken the communication mode of traditional media.These new products speed up the spread of science and technology,promote the public to take part in it actively,and improve the scientific literacy of the audience over time.New media technology has gradually become the main means of communication of science and technology.People currently have taken place in the importance of science and technology information via a certain amount of change,the academic search engine,digital library online teaching,online teaching,such as intelligent terminal new transmission way to break the traditional transmission mode of science and technology,under the environment of new media technology affects the propagation mode of science and technology is more open and cross regional characteristics,the effect can be understood as a "double-edged sword" form.Based on this,this paper is divided into four parts to do a comprehensive analysis.The first part mainly studies the research status of sci-tech communication at home and abroad,and the background significance of choosing the topic of sci-tech communication research.The second part mainly starts from the basic connotation concept and development history of science and technology communication,and analyzes its development characteristics and modes in the new media technology perspective.The third part analyzes the positive effects and dilemma challenges brought by science and technology communication from the perspective of Internet technology,as well as the reasons for the negative impact.The fourth part is to propose the possible development countermeasures or suggestions for the above challenges,hoping to promote the philosophical significance and theoretical value of science and technology communication for the audience in the new media era.To sum up,I believe that science and technology communication is an important research topic that should be taken seriously in the current academic field,and the importance of science and technology communication should not be ignored by the audience in the Internet era.Under the new media technology horizon of the spread of science and technology development,to enhance China's comprehensive national strength,promote the competitiveness of the country's science and technology,but also promote the public's perception of scientific and technological knowledge ability,understanding,and will be the most important theory into practical application ability,improve the public accomplishment of science and technology,can better give play to the role of the social function of science and technology.