Design And Implementation Of Advertising Customer Management System Based On Data Mining Technology

In recent years,on the basis of product quality competition,advertising companies pay more attention to the customer market competition,pay more attention to how to attract customers,retain customers,tap customers,provide customers with good services,in order to obtain customer recognition,and establish long-term cooperation with customers.Using data mining and software engineering technology to achieve efficient customer management and customer service in the customer management of advertising companies,extending the contact cycle between customers and enterprises,and improving the recognition and satisfaction of customers to the company have become the main problems faced by the current management and development of advertising companies.The application of data mining technology provides new technical support for the company's customer management and service.Using data mining technology,we can extract valuable potential customer information from the customer data of advertising companies,and provide strong technical support for the expansion of customer market and the promotion of competitiveness.Based on this,this thesis studies the design and development of advertising company customer management system based on data mining technology.With the help of data mining technology,designs and realizes the customer management system based on B / S architecture.This thesis analyzes the application status and development trend of data mining technology,analyzes the application requirements of the customer management system of the advertising company,determines the functional modules of the customer management system.At the same time,the thesis analyzes the functional structure design and network structure design of the customer management system,and expounds the application of data mining technology in the system.The customer management system of advertising company based on data mining technology realizes the functions of customer information management,customer business management,customer service management,customer mining management,customer churn management,work assistant management,realizes the customer classification management and service channel management platform of advertising company,improves the quality of customer management,and provides decision-making assistant support for the development of the company.The design and development of process,analyze and process customer data through data mining technology from existing customer data information,and provide decision support for the development of the company.