Research On The Relationship Between Cloud Computing Adoption,Organizational Learning And Enterprise Business Model Innovation

Cloud computing has a huge impact on all aspects of our lives:As consumers,we spend our time on cloud-based social applications,and download the apps from the cloud platform;as employees,we use a variety of Cloud Applications to support daily business;as citizens,we respond to the government's call to pay taxes through the government's cloud platform.A novel coronavirus outbreak launched in 2019 and was officially named COVID-19 in January,2020,and it upgraded into global pandemic in Mar,2020.During the epidemic,people's limited behavior led to a series of business model innovations : cloud-based classes,cloud-based diagnosis,cloud-based groceries,etc.All of these new business models are built on the powerful platform technology of cloud computing.The technical characteristics of cloud computing are different from the traditional IT technology.It releases the pressure on enterprises of all scales to invest in the construction of internal information system,and enables enterprises to focus more on the optimization of business management.With the adoption of cloud computing,the internal culture and structure of the enterprise gradually change,and gradually learn to use customer success value to measure customer satisfaction,user experience improvement and other data to judge the success of innovation and transformation.At the same time,the use of cloud computing also promotes enterprises to strengthen internal organizational learning and knowledge sharing.With the help of information technology,information such as customer experience,demand and usage can be quickly obtained to guide product development and production.The market and customers' data obtained through fast and multi-channel can be analyzed in depth and the market response can be agile,so as to continuously promote enterprises' business model innovation.But now most scholars just study the cloud computing technology from the technical perspective,operation mode,efficiency and reliability.There are few studies on the actual value of cloud computing from the perspective of enterprise management,and most of the existing studies are based on theoretical logic derivation and case analysis but lack of empirical research.In the same level of information technology environment,objective external and internal factors,what are the reasons for the differences in the degree of business model innovation or the value creation it brings? In the process of using cloud computing to create value,what are the roles of organizational learning,external technology environment dynamics and enterprise's own it capabilities? Base on the consideration of the above issues,this study constructs a logical chain of "cloud computing adoption-organizational learning-business model innovation",and studies the regulatory effects of technology environment dynamicsm and IT capabilities on cloud technology adoption affecting business model innovation in order to supplement the gaps in academic research.And we also hope to give enterprises a new perspective to analyze the impact mechanism of using emerging cloud computing to promote business model innovation,and the form of better adopting and optimizing the level of self-management and innovation.First,summarize the key research concepts and theoretical basis.Secondly,study the relationship and mechanism of cloud technology adoption(introverted type & extroverted type),organizational learning(applied learning & exploratory learning)and business model innovation,and proposed a conceptual hypothesis model of the relationship between Cloud Computing Adoption and business model innovation with organizational learning as an intermediary variable.Secondly,add in moderator variable Dynamic technical environment and IT Capability to verify its regulatory effect on Cloud Computing Adoption—organizational learning—Business Model Innovation.Finally,use qualified questionaries' to survey 300 enterprises with relatively high level of information technology in China,and host empirical analysis through SPSS on the 277 valid questionnaires.This study mainly draws three conclusions:(1)The adoption of enterprise cloud computing has a positive impact on business model innovation and organizational learning.The introduction and adoption of cloud computing promote the combination of new knowledge and old knowledge among organizational members,and it promote the deconstruction and reconstruction of business model elements and finally lead enterprise to execute business model innovation.(2)Organizational learning mediates the adoption of cloud computing in the process of business model innovation.Enterprises carry out different forms of organizational learning.They take advantage of external knowledge to help enterprises seek development opportunities in the internal and external environment,and find new customer groups,new technologies and new directions.At the same time,organizational learning constantly changes the potential exchange of information inside and outside the organization,and integrates ideas and methods into each other,which includes transforming similar cloud computing and Internet technologies into achievements and arousing relevant stakeholders inside and outside the organization to apply and explore them.(3)The dynamic external technology environment and internal IT capability of an enterprise can enhance the promotion of Cloud Computing Adoption on business model innovation.The more dynamic the external technological environment is,the easier it is for the enterprise members to realize the fierce market competition,and to absorb and adopt new technologies to help the business model innovation;The higher its own IT capability is,the easier it is for the enterprise to identify and adopt its own development situation.The combination of new technologies and resources with existing technologies and resources is conducive to business model innovation.