Research On The Media Image Of Female Entrepreneurs In China Entrepreneur

In recent years,women's outstanding performance in all walks of life has improved their social status and also demonstrated that women are an important force for social development.It can be seen from the list of the most authoritative business circles in the world that the growing wealth of Chinese female entrepreneurs and the upward ranking of the list reveal the vigorous growth of this group.Therefore,the image of female entrepreneurs has increasingly become the focus of public and media attention.As a domestic professional commercial magazine," China Entrepreneur" has a special and important significance in reporting on female entrepreneurs.How professional media present the media image of female entrepreneurs in the process of reporting news trends and public opinion orientation,and whether they truly present women's social status has become a dimension that needs attention.This research takes the report of female entrepreneurs from the revision of " China Entrepreneur" from 2005 to 2019 as the research object,uses content analysis and text analysis to analyze and summarizes the media image of female entrepreneurs in "Chinese Entrepreneur" And its characteristics.First,the research background,research purpose and significance are put forward,the relevant literature and theories are analyzed and sorted out to clarify the definition of female entrepreneurs,reasonable research methods are selected according to the research content,innovation points are explained and possible deficiencies are pointed out.Secondly,select data to analyze from two parts: the number of reports,cover,column,length,and the theme,tendency,role,and character characteristics of female entrepreneurs in the report.Third,select representative reports,conduct detailed analysis from the cover and text,and summarize the media images of female entrepreneurs reported by " China Entrepreneur" mainly include leadership,charisma,dedication and balance.Fourth," China Entrepreneur" has the characteristics of the awakening of the media image construction of female entrepreneurs,the diversification of mediaimages,and the creation of personal brands by female entrepreneurs.Finally,I reflect on the media image of female entrepreneurs constructed by "China Entrepreneur" in order to provide references for related research.