| In September and October 2013,Chinese President Xi Jinping put forward the cooperation initiative of jointly building the "New Silk Road Economic Belt" and the "21st Century Maritime Silk Road",referred to as "One Belt And One Road".One Belt And One Road contains the history and culture of the ancient silk road,shoulders the mission and responsibility of peace and development between China and the countries along the silk road in the new era,and is an open cooperation platform covering economy,politics,culture and history.This study collects and collects news reports about "one belt and one road" in the 7 edition of the People's Daily in 2013-2019 years and the official micro-blog,selects446 news samples,and applies quantitative analysis method.From the perspectives of the number of reports,the genres of reports,the topics of reports and the sources of news,the sample news is analyzed quantitatively,and the TF-IDF algorithm is used to calculate high-frequency words of the sample news through the content analysis method.At the same time,the semantics and attitude tendency of the key words are analyzed,and the results of content analysis are visualized.The following conclusions are drawn through analysis: People's Daily has a certain positive influence on the process of "One Belt And One Road" news reporting.The advantages of the paper version are as follows: the reports are timely and evenly distributed,the reportingattitude is objective and the perspective is high,the news sources are fixed and original.The advantages of the official micro-blog are as follows: the coverage is balanced and life oriented,and the reporting style is flexible and multi-form integration.There are also some shortcomings for example : the single angle of news reporting,the high repetition of publicity contents,the fixed language style of news reports,the lack of timeliness and interaction in communication,the lack of sustained attention in news reports,the simplistic source of information,the serious fragmentation phenomenon,and sometimes the news reports.It will deviate from the main line.In view of the above problems,this study puts forward several suggestions and countermeasures: pay attention to balanced reporting,enrich information diversity,strengthen the use of in-depth reporting,avoid excessive fragmentation of news reports,use new media technology,strengthen the audience's interactive participation,focus on the external communication of news and so on. |