Three-dimensional Display Of Nostalgia Motivation Of Local Short Video Users

In recent years,with the rapid upgrading of network technology,short videos have entered thousands of households,becoming the first choice for people to receive information,leisure and entertainment.With its easy-to-create and grassroots type,short videos enable countless users to create their own short videos while watching short videos.Different types of short videos have quickly captured the attention of millions of netizens due to their unique characteristics and different ways of satisfying their needs,and local flavored short videos are among the most popular and have the highest user attention and even form a social local flavor Popular cultural products.The reason why the local flavored short videos can be so popular is that in the perception of users who love to watch the local flavored short videos,the local flavored short videos are a kind of bright pastoral with "rustic","local" and "rural" Features and "primitive" cultural products of farming civilization.And the most important element:the local culture is also spread to various user groups through this kind of local taste short video,and even breaks the elite cultural division cast by the Internet technology.After meeting the spiritual and cultural needs of the bottom people,It also shows the diversity of society and the locality of culture to the elite in Internet culture.This reflects to a certain extent not only the "victory of the common people" obtained by the bottom users in the Internet cultural ravine,but also a large-scale collective "root-seeking" activity of netizen users.This article explores the reasons why users of different identities,living environments,age levels,education levels,residences,and genders make short videos about their local taste through the use of in-depth interviews under the framework of usage and satisfaction.It is understood that behind this cultural product that is considered to be "earth",it is actually a sincere and slightly sad "hometown" feeling,which is nostalgia.Through three sections,this article makes an analysis of the different homesickness and different causes of the three types of people based on the local taste short video.In the homesickness caused by the urban residents watching the short videos of local taste,the township is an imagination,carrying the dissatisfaction with the ecological environment and living environment brought about by the development of urbanization.Beautiful,idyllic poetry that can dilute city life.As for the real,poor and closed villages,they are not the nostalgia imagination of urban residents;in the nostalgia produced by the agricultural transfer population watching the short taste of the soil,the township is a kind of memory and old life from the new life.Nostalgia,this nostalgia is not only a spiritual comfort for them to continue struggling in the city,but also a beautiful memory of the warmth they gave when they became "outsiders" in the city.The hometown in the local taste video is only a part of their cognition.The hometown is both a place that can not go back and does not want to go back;in the nostalgia caused by the rural residents watching the short soil taste video,the hometown has evolved into a daily life The media presentation of the media,because of the sudden power of the media,made them have a great enthusiasm for showing the township.They are keen to display the big things and small things around them in the form of short videos with local flavors to their friends or various Social media.At the same time,they are also the largest creative group of local flavored short videos.When the display turns into an exhibition,their perception of the rural village's proximity to itself and its illusion also brings their homesickness.