Research On The Application Of Online Comment Of Rural Tourism

In recent years,in order to improve the rural development by accelerating the development of rural tourism,a variety of urban agricultural sightseeing park projects with integrated development of agriculture and tourism have been launched in succession.However,these projects are highly homogeneous now.With the rapid propulsion of "Internet + agriculture" development pattern,a large number of comments about rural tourism uploaded by tourists have appeared on the Internet.In order to improve the quality of rural tourism,this paper proposed to explore the business practices of rural tourism in different seasons from the perspective of tourists.First,as agriculture is susceptible to seasonal changes,thus affecting the operation of urban agriculture,this paper proposed to analyze such textual information by Labeled LDA model with time label.However,existing supervised topic models in subject classification,has not been able to distinguish between seasonal topic words and routine topic words.This paper proposed to improve the calculation method of the weight of feature words in Labeled LDA model by variance weighting.The experimental results showed that the variance weighted Labeled LDA model proposed in this paper not only solves the problem of regular topic words interfering with text topic classification,but also has stronger topic classification ability compared with traditional Labeled LDA model and SVM model.Then,in order to analyze the relationship between the topic and sentiment in the comments,the prior knowledge was added to construct the sentiment dictionary,which was used in combination with the JST model.The experimental results show that the accuracy of sentiment classification with prior knowledge is higher than that without prior knowledge.Finally,the following suggestions were put forward for the development of urban agriculture:(1)Adjust the business practices according to seasonal changes and local festival customs in different seasons,and focus on building “agriculture – ecological circle – culture – tourism” the new develop pattern.(2)Avoid "only commercialization",original primitive characteristics of the town should be maintained,which can stabilize the passenger flow.